create a brand board

1. From the main ivorey menu, go to Tools > Brand Boards

2. Click [+ Add Design Kit] > and choose how you would like to create your design kit:

   1. Enter a website or landing page URL, to generate a kit automatically from your existing brand presence > and click the [Import Brand Kit] button

   2. Choose a template to use as a starting point

   3. Select [Start from blank]

3. Upload your logo. We suggest one dark and light version, and to ensure they have transparent backgrounds, so you can use them across a variety of assets

4. Go to the [Colors] tab, on the left-hand sidebar, and create your own colour palette

5. Go to the [Typography] tab, and add up to 5 fonts. You can choose out of thousands of Google fonts

6. Select [Save Board] and repeat for as many brand boards as you like

1. From the main ivorey menu, go to Tools > Brand Boards > and click the [Global Settings] button, in the top right corner

2. On the Custom colors tab, click [+ Add] > then [Add New]

3. Enter a name for your colour (e.g. Primary, Accent or Background) > then add a HEX or RGB value, or pick a colour using the colour picker

4. Click [Save]
   
   Note: Your global colours will only appear in the colour picker inside the builders once you have saved at least one colour.

5. To edit or rename a colour, click the ✏ pencil icon

6. To remove a colour, click the 🗑 trash icon
   
   Note: Deleting a colour removes it from the colour pickers, and any designs that used it may change to reflect the removal, so remove colours with care.

7. To bring in colours you already store as custom values, click [+ Add] > then [Import] > select the custom values that represent colours > and click [Import]
   
   Note: Refer to our Custom Values guide for the detailed steps to create a custom value.

Add a custom global font:

1. Still in Global Settings, go to the [Custom fonts] tab

2. Click [+ Add] > and upload your custom font file

3. Enter a name for your font (e.g. Heading or Body) for easy reference > then click [Save] Note: Your global fonts will only appear in the font pickers inside the builders once you have saved at least one font.

4. To rename a font, click the ✏ pencil icon. To remove a font, click the 🗑 trash icon

Note: Like global colours, custom fonts are two-way synced. Updating a font here updates it everywhere it's used, and deleting one may change any design that used it, so remove fonts with care.

1. From the main ivorey menu, go to Tools > Brand Boards > and select the [Brand Voice] tab

2. Click [+ Add Brand Voice] > and choose how you would like to create your brand voice:

   1. Start from Scratch: Fill in the form with your business information, brand values, tone and style, and what you want people to do (your calls to action)

   2. Text or URL: Enter a name for your brand voice > then add either a link to a page that reflects your brand, or a 50 to 100 word description of your brand > your tone, values and messaging will be generated for you

3. Review the details and refine anything you would like to adjust > then click [Save Brand Voice]
   
   Note: If you used the Text or URL option, take a moment to read through the generated content and tweak it so it reflects your brand accurately before saving.

4. Click the [⋮] three dots next to a saved brand voice:

   1. Select [Set as default] to set a brand voice as your default

   2. Select [Edit] to update your details at any time

You can add up to 2 logos, 10 colours, and 5 fonts in a single design kit. You can create multiple kits if you would like, then select which is your main design kit by clicking the [Set as default] button.

No problem! You can create multiple design kits, for example you may have your main kit, plus individual ones for each of your offers which may have their own distinct logos, colours and fonts.

Changing the colours in the brand board will not automatically update the colours in existing emails or funnels. The brand board's colour section is used for quick access, and will be displayed in the colour selector for future use. Existing designs and content will remain unchanged, and you will need to manually update each element to your branding colours.

If you want to be able to automatically change colours across designs, make use of global colours instead. Be sure to select the global colour to use in your design, and whenever this colour is adjusted it will be adjusted in your design.

Yes, you can rename the colours or fonts you add to your brand board, for easier reference.

No, the brand board only provides quick access to your branding elements. Existing designs and content will remain unchanged unless manually updated.

If you want to be able to automatically change colours across designs, make use of global colours instead. Be sure to select the global colour to use in your design, and whenever this colour is adjusted it will be adjusted in your design.

Choose a page with plenty of representative copy about your brand to help inform your brand voice, such as your About page, your home page, or a detailed offer or product page.

Yes, you can create separate brand voices for different offers, audiences or campaigns, and set one as your default.