The Schema Markup Generator in Ivorey™ lets you create, validate, and publish schema markup (JSON-LD) for a website or funnel page. Structured data makes it easier for search engines and AI to understand the important details on your page like your business type, products, FAQs, articles, events, and more.
140+ Schema Types: Covers common schema types such as LocalBusiness, Product, Article/BlogPosting, FAQPage, Event, Organisation, and more
Form View (No-code): Guided fields make it easy to complete schema details without technical knowledge
JSON View (Advanced): Paste or write JSON-LD directly when you need full control
Built-in Validation: Highlights issues when saving so you can fix schema problems before publishing
One-Click Save & Publish Flow: Schema is saved to the page configuration and goes live when the page is published.
Multiple Schemas Per Page: Add and manage more than one schema type on the same page (for example, LocalBusiness + FAQPage).
The Schema Markup Generator gives you different options so you can match the right type of data to your page. Choosing the right schema type helps Google and AI better understand your content and can improve how your page shows up in search results.
Common supported types include:
Organisation
Website
BreadcrumbList
Article / BlogPosting
FAQPage
QAPage
HowTo
VideoObject
ImageObject
Person
Product
Offer
Service
Course
LocalBusiness
Event
Review
This includes child types under each category (for example, LocalBusiness subtypes).
Local Business: Essential for any business with a physical location. Includes name, address, phone, hours, and service area
Product: For items you sell. Shows prices, availability, ratings, and images directly in search results
Service: For services you offer. Displays service descriptions, pricing, and service areas
Review: Customer testimonials that appear as star ratings in search results (must be real reviews)
FAQ: Questions and answers that expand directly in Google search, capturing more screen space
Event: Workshops, sales, classes, or any scheduled occurrence. Shows dates and registration links
Accuracy is critical: Only mark up information that's visible on the page. Never add fake reviews or hidden content
Keep it current: Update schema when business hours, prices, or contact information changes
Use specific types: Choose "Dentist" instead of generic "Local Business" when possible. The more specific, the better
Combine multiple schemas: Your homepage can include both Organisation and Local Business schema for comprehensive coverage
Add schema to all key pages: Homepage, contact page, product/service pages, and blog posts all benefit from appropriate schema markup
This guide is perfect if you want to:
Manually add and publish schema markup on your website or funnel pages
You can add schema markup to any website or funnel page in Ivorey™, using our Schema Markup Generator. We’ll walk you through where to find the tool, how to choose a schema type, and how to add and validate your schema before publishing.
To do add schema markup to your website or funnel, from the Ivorey™ main menu, go to Site Pages > then along the top menu bar, click on [Websites] or [Funnels] (whichever you want to add schema to)
Create a new Funnel/Website, or edit an existing one
Click [Edit] on the specific Website page or Funnel step you want to update
In the left panel, open SEO & AI search optimization
Click on [Schema Markup]
Click the [+ New Schema] button and select Add Schema
In the pop-up, click on [+ Add Schema]
Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting)
Add your schema details using one of the following:
Form View: Fill out the guided fields
JSON View: Paste or write your JSON-LD
Add the necessary information as per your chosen category
Click [Validate & Save]
If validation fails, fix the highlighted fields or JSON formatting issues
Once you’re done and your schema has been saved and validated successfully, Save and Publish the Website page or Funnel Step to make the schema live
Choosing the right editing view makes things quicker and easier and reduces errors. Form View works well for most people, while JSON View is best if you want to paste in code from another source or make more advanced changes.
Form View:
Best for a no-code setup
Uses guided fields to complete required and recommended properties
Helps avoid formatting mistakes
JSON View:
Best for advanced users and developers
Allows direct JSON-LD editing or pasting existing schema
Useful for adding specialized properties not shown in Form View
No! The Form View option is designed for a no-code setup. Advanced users can use the JSON View to paste or customize JSON-LD.
In the manual setup, the available schema types are limited to a predefined list, usually the most commonly used ones for SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation).
With AI, there is no such limitation. The AI can generate any valid schema type based on the content of the page. Please refer to our Schema Markup AI guide for the detailed steps.
Schema is published as JSON-LD in the page’s header tracking box.
Validation helps identify missing or incorrect fields and formatting issues so you can correct problems before publishing.
Hit the support chat widget inside Ivorey™ - we can:
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍
