Helps to drive more Traffic to your business
Each blog you post creates an opportunity for your site to be indexed and ranked in search engines. Regular updates to your blog with relevant content tell Google and Bing that your site is active and you are open for business. All of this leads to better rankings in organic search and more prospects being driven to your site.

Helps you to be seen as a key person of influence in your Industry
By consistently publishing high-quality content, you share your expertise, insights, and unique perspectives on topics that matter to your audience. This attracts readers and earns the respect of peers in your industry, helping you become a trusted resource for industry news, trends, and best practices.

Helps to build Trust with your community
Consistent blogging helps you connect with your audience on a more personal level by showing you understand their pain points and challenges. By providing value, honesty, and transparency in your content, you show authenticity and strengthen your bond with your readers.

Helps to establish strong foundations for your brand
A strong, well-defined brand is more likely to attract and retain customers, so let your posts reflect your brand’s voice, values, and personality. Combined with relevant content, you reinforce your brand, communicate your mission, and differentiate yourself from the competition.

Provides great content for your social media
Every blog you post is a goldmine for social media content. Repurpose the content into infographics, quotes, and snippets so you can keep your social media channels active and engaging. Not only does this attract more social media followers, but it drives traffic back to your blog (and your website).

Helps to convert traffic into paying customers
By posting high-quality blog content, you can connect with your audience by showing you care about their challenges and offering solutions. When they trust you, it’s easier to convert them from visitors to leads with clear calls-to-action that encourage them to provide their contact details in exchange for exclusive content or helpful tools.

From the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]
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Click [+ Create Blog Site] button and fill in the details

Click the [Edit Blog Site] bottom at the top right of your screen to customise the appearance and branding of your Blog Site

From the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]
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Click into your blog site > then click [+ Create Blog Post] and fill in the details **these details will be used for your SEO Meta Tag

Once you have filled in the above details, click [Create Post]
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This will automatically open into a blank blog post page, and is ready for you to start building out your blog post
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Once you have finished creating your blog post, click [Continue] at the top right of your screen and fill in the details
​NOTE: You will need to add your blog post to a category here, so if you haven't created any categories yet, you can do so by clicking the [+ Add New Category] button and filling in the details
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Next choose your option under [Blog Status] to either save your blog, publish your blog straight away, or schedule it to post at a later time
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Finally click the [Draft] or [Publish] or [Schedule] button at the bottom right (depending on what option you selected in step 6)
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This will then display under the relevant status of your blog post under the [Blog Posts] tab of your Blog Site

From the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]

Click into your blog site > then click the [Edit Blog Site] button

Make sure everything is formatting and set the way you want it to be and click the preview icon to check the reader experience

When you are happy with your blog site click [Publish] at the top right of your screen

If you haven't connected your domain to your blog yet, it will prompt you to do this in the popup where you can select your domain from the drop down menu > then click [Save]