Helps to drive more Traffic to your business
Each blog you post creates an opportunity for your site to be indexed and ranked in search engines. Regular updates to your blog with relevant content tell Google and Bing that your site is active and you are open for business. All of this leads to better rankings in organic search and more prospects being driven to your site.
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Helps you to be seen as a key person of influence in your Industry
By consistently publishing high-quality content, you share your expertise, insights, and unique perspectives on topics that matter to your audience. This attracts readers and earns the respect of peers in your industry, helping you become a trusted resource for industry news, trends, and best practices.
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Helps to build Trust with your community
Consistent blogging helps you connect with your audience on a more personal level by showing you understand their pain points and challenges. By providing value, honesty, and transparency in your content, you show authenticity and strengthen your bond with your readers.
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Helps to establish strong foundations for your brand
A strong, well-defined brand is more likely to attract and retain customers, so let your posts reflect your brand’s voice, values, and personality. Combined with relevant content, you reinforce your brand, communicate your mission, and differentiate yourself from the competition.
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Provides great content for your social media
Every blog you post is a goldmine for social media content. Repurpose the content into infographics, quotes, and snippets so you can keep your social media channels active and engaging. Not only does this attract more social media followers, but it drives traffic back to your blog (and your website).
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Helps to convert traffic into paying customers
By posting high-quality blog content, you can connect with your audience by showing you care about their challenges and offering solutions. When they trust you, it’s easier to convert them from visitors to leads with clear calls-to-action that encourage them to provide their contact details in exchange for exclusive content or helpful tools.

To download our blog template, from the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]
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Click on the downwards facing arrow on the right side of the [Create Blog Site] button > and select [Create Blog from Template]
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Click on the 'Ivorey Blog Template' > then click [Continue] to download it into your account
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Once the blog template has downloaded into your account, click the [Edit Blog Site] button at the top right of your screen to customise the appearance and branding of your Blog Site
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Design Note: The blog post element is a dynamic element, which means even when you have created your blog posts, you will see the system placeholders while in editor mode. This is just to show you the overall layout of your blog posts, and these will automatically populate with any published blog posts you've created when in preview or live mode. To see the blog site with your published blog posts, click the preview button, or if you are ready to publish, you can click the publish button.

Once you have finished customising your blog home and post pages, navigate back to the main blog area of your account where the sample post were listed > and click the 3 dots located to the right side of the [New Post] button > click [Settings] > then enter the relevant details in each field

Once you have updated the blog settings, click the [Update] button to save your changes
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You're now ready to start creating your first post!

To create your first blog post, from the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]
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Click into your blog site > then click the 3 dots of one of the example publish posts > and select [Duplicate Post] > once this has been duplicated, delete the two example published post templates so you can choose when your posts are published.
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Click into the draft post template > and started writing your first blog post > make sure you click the [Save] button regularly
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Once you have finished creating your blog post, click [Continue] at the top right of your screen to publish or schedule your post > and fill in the post fields
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​NOTE: You will need to add your blog post to a category here, so if you haven't created any categories yet, you can do so by clicking the [+ Add New Category] button and filling in the details
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You can also fill in the SEO Meta Data on the right hand side as well as preview your post

Once you have filled in the above details, click [Publish] or [Schedule] depending on the settings you chose
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This will then display under the relevant status of your blog post under the [Blog Posts] tab of your Blog Site and will automatically populate when your blog is live

🕰️ TIME SAVER: Once you have created one blog post, you can continue duplicating it so you don't need to build it from scratch each time. Just click the 3 dots of one of the post > and select [Duplicate Post] > then click into the duplicated post to edit

From the Ivorey™ main menu, go to [Settings] > [Domains] > then click [+ Connect a Domain] (if you haven't purchased a domain yet, you will need to purchase a domain with a provider like GoDaddy for example first. Alternatively you can purchase a domain within Ivorey directly by selecting [Purchase a Domain] here)
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On the Funnel/Website/Store/Blog/Webinar tab, click [Connect →] > then enter your domain or subdomain in the 'Domain' field
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🛑 IMPORTANT NOTE!
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Once you have written your main domain or subdomain click the [Continue] button
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Depending on who your domain provider is, you may be able to click [Continue] to have these DNS records updated inside your domain automatically, however in most cases you will need to click 'Add Record Manually' to manually update your DNS records
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To add the records from Ivorey™ to your Domain DNS settings, you will need to log into the platform your domain is hosted with (e.g GoDaddy) and add these DNS records inside the DNS settings. Alternatively you can share these records with your Domain Provider directly through their chat support as they will be able to update your DNS records for you
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Once your DNS records have been added to your DNS domain settings, you will need to come back to the domain page in Ivorey™ and click [Verify Records]

From the Ivorey™ main menu, go to [Site Pages] > then along the top menu bar click [Blogs]

Click into your blog site > then click the [Edit Blog Site] button

Make sure everything is formatting and set the way you want it to be and click the preview icon to check the reader experience

When you are happy with your blog site click [Publish] at the top right of your screen

If you haven't connected your domain to your blog yet, it will prompt you to do this in the popup where you can select your domain from the drop down menu > then click [Save]