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Google Business Profile (GBP) Integration

Cris from Ivorey™ avatar
Written by Cris from Ivorey™
Updated over a week ago

Before You Dive In

​The Google Business Profile (GBP) integration lets you manage your reviews, messages, and online reputation by syncing customer interactions from GBP directly into Ivorey™. It also brings your Google Search and Maps interactions into your CRM so you never miss a message, review, or call, and can manage everything from one calm, central place.

In this guide, you’ll learn how connect your Google Business Profile and set-up important steps to:

  • Sync and respond to Google reviews and customer messages inside Ivorey™

  • Track reputation activity in one dashboard alongside SMS, email, and social channels

  • Keep your business profile active and visible to support engagement and local SEO

  • Streamline workflows by managing Google interactions with your other CRM tools


Step 1: Connect Your Google Business Profile

Before Google reviews and messages can sync into Ivorey™, you’ll need to connect your Google Business Profile.

  1. From the main Ivorey™ menu, navigate to Settings > Integrations > Google Business Profile and select [Connect]

  2. Log into the Google account that has Owner or Manager access to approve the permission request

Once connected, your Google Business Profile will begin syncing into Ivorey™


Step 2: Verify Your Connection

After setup, you’ll see:

  • A Connected status next to Google Business Profile

  • The connected business name listed under Connected Pages

  • And options to:

    • Refresh the connection

    • Manage or update locations

    • Disconnect the integration

    • Enable or disable call tracking


How Google Business Profile Works Inside Ivorey™

Once connected, Google Business Profile interactions flow directly to Ivorey, allowing you to manage reputation and communication without switching platforms.

Ivorey™ will automatically:

  • Sync new Google reviews into Conversations

  • Display reputation data inside the Reputation tab

  • Capture customer interactions alongside other channels like SMS, email, and Facebook

This ensures all customer touch-points live in one place making it easier to respond faster and stay organised.


Frequently Asked Questions

Can I connect multiple Google Business Profile locations?

Yes. You can connect multiple locations by repeating the setup steps for each business profile, as long as your Google account has the required access.

Do reviews and messages sync instantly?

Yes. Reviews and messages appear in Ivorey™ in near real time once connected.

Do I need a verified Google Business Profile before connecting?

Yes. Your business must be verified with Google before the integration will work.

Can I disconnect Google Business Profile later?

Absolutely. You can disconnect at any time via Settings > Integrations.

Does this integration enable Google Messaging?

Google Messaging was deprecated in July 2024. Businesses can now connect a WhatsApp number or SMS number to their Google Business Profile. If those channels are connected to Ivorey™, messages will sync accordingly.


Need Help?

Hit the support chat widget inside Ivorey™ - we can:

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account.

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