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Custom Reports

Learn all about custom reports and access our step-by-step instructions, FAQs, and everything you need to know!

Before You Dive In

Custom Reports allow you to build and schedule tailored reports, which is perfect for sharing insights and data with your team or clients. Whether you start from scratch or convert an existing dashboard, this feature gives you full control over your report’s design, content, and scheduling.

How timezones affect custom report data
  • Report Builder Date Range: The data shown in the builder uses the timezone set in your browser

  • Email Preview: The scheduled email preview uses the sub-account's timezone

  • Google and Facebook Ads Data: For third-party integrations like Google Ads and Facebook Ads, the data is based on the timezone configured in those ad accounts, not the sub-account timezone

This guide is perfect if you want to:

  • Build custom reports

  • Customise report pages with branding, layouts, and widgets

  • Schedule and automate report delivery to your team or clients


How to Create a Custom Report

We’ll walk you through how to build and configure your custom report from start to finish - including setting up your report layout, customising pages and widgets, and configuring delivery settings such as scheduling, recipients, and date ranges.

Whether you’re creating a one-time report or setting up an automated schedule, these steps will help you ensure everything is structured correctly and ready to send.

Click here for the written steps
  1. From the Ivorey™ main menu, go to Reporting > along the top menu bar, click [Custom Report] > and click [+ New Report] to start building your report

  2. Select to either create a report from scratch, use a template or convert an existing dashboard into a report. If starting from scratch, you'll be taken to the Report Builder. At the top, you can rename your report to reflect its purpose

  3. The first page of your report is the cover page, which you can customise or remove through the Page Properties menu, on the right:

    1. Upload your company logo

    2. Configure headers for each page

    3. Adjust the background colour of the report pages

  4. Once your cover page is set, click the [+] icon on the left, to begin adding widgets > from the widget sidebar, upload or customise the widgets you want to include in the report

  5. Use the Elements Menu to add titles and organise your report into sections for easy readability and scanning

  6. Switch to the Themes section to configure one of the predefined themes or add your own custom theme to the report

  7. To add a new page, click on the [+] icon at the top or bottom of an existing page. To see a list of all pages, click the Page Icon

  8. Drag and drop pages to reorder them and rename them as needed for better organisation

  9. After creating your report, click on [Save] > choose Send or Schedule > and configure your report’s schedule and delivery:

    1. Frequency: Set how often the report should be sent (daily, weekly, etc.)

    2. Time: Select the exact time for the report to be delivered

    3. Date Range: Choose the data period to be included in the report

    4. Toggle "Widget-Level Date Settings": If enabled, widgets with custom date ranges and comparisons will retain those settings in the emailed report

    5. Comparison Trends: Toggle the "Compare With" option to add trends and comparison data

    6. Sender Email: Customise the email address the report will be sent from\Subject: Add a subject line for the report email

    7. Recipients: Enter the recipients' email addresses

    8. Optional Email Body: Add a custom message if needed

  10. Before finalising, you can send a test email to check how your report will appear to recipients

  11. Once everything looks good, click [Save and Schedule] to have your report automatically sent based on your configured schedule

  12. (Optional) Click the [Download] button at the top, to save a PDF version of your report

    Note: Images will display in the report preview that is sent to recipients, but they are not included in the PDF export due to security restrictions


Frequently Asked Questions

What is the difference between a "Live Preview" and a "PDF Snapshot" in the scheduler?

When scheduling a report, you can choose to send a Live Preview, which provides an interactive link to the data, or a PDF Snapshot, which captures the report exactly as it appears at that moment for a permanent record.


Need Help?

Hit the support chat widget inside Ivorey™ - we can:

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍

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