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Online Store Migration

Learn all about migrating your online store, and access our step-by-step instructions, FAQs, and everything you need to know!

Before You Dive In

This guide provides a clear, step-by-step process for migrating your e-commerce store to Ivorey™. It is designed to remove guesswork and ensure your migration is completed in the correct order, so your store works properly from day one.

This guide is perfect if you want to:

  • Migrate from Shopify, WooCommerce, Wix Stores or Stan Store to Ivorey™

  • Bring your existing products and customers across to Ivorey™, with the right tags applied

  • Build and design your Ivorey™ store

  • Recreate your upsells, abandoned cart, and post-purchase automations

  • Reconnect your shipping, fulfilment, or other store integrations

  • Cancel your previous e-comm platform once your store is fully set up in Ivorey™

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Ivorey™ is not a dedicated e-commerce platform, and our online store feature may be more basic than your current platform. If you require extensive inventory management, product warehousing or retail logistics, then we recommend maintaining your current external store, and running it alongside your Ivorey™ setup. Please refer to our Master Help Guide on Online Stores to learn about the capabilities.

Step 1: Take Stock and Prepare Your Store Assets

Before you start building, it's worth spending a little time gathering everything you'll need.

Audit your existing store and save the necessary content.

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If your platform allows a product CSV export, save that file - it may be useful depending on which platform you're migrating from (more details in Step 2).

✅ Done means:

  • All product and pricing details are noted or exported - including product names, descriptions, prices, variants (sizes, colours, etc.), and stock quantities

  • All images, banners, and design assets are downloaded into organised folders

  • All videos are either downloaded, or the embed links have been saved

  • All digital products or downloads (PDFs, workbooks, templates, etc.) have been saved

  • All historical analytics have been saved via export or screenshots - including sales data, conversion rates, and revenue figures

Once the above is done, go ahead and progress to Step 2.


Step 2: Import Your Products

How you bring your products across depends on which platform you're migrating from:

  • If you're coming from Shopify: Ivorey™ has a native Shopify integration that can import your products, collections, contacts, orders, and transactions directly. Please refer to our Shopify Integration guide for the detailed steps.

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If you're on Shopify's Basic plan, contact syncing is not available due to a Shopify API restriction - only products and collections can be imported on that plan.
  • If you're coming from WooCommerce: Ivorey™ has a native WooCommerce integration that can import your contacts, orders, transactions, and products. Please refer to our WooCommerce Integration guide for the detailed steps.

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You can also enable ongoing sync so that new WooCommerce orders continue flowing into Ivorey™ during the transition period, if needed.
  • If you're coming from Wix Stores, Etsy, or another platform: There's no direct importer for most other platforms. You'll need to export your products from your current platform, in a CSV file format, and import that into Ivorey™.

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A CSV import can be a reliable option but does require careful mapping. If you run into any issues, reach out via the help widget and we'll help you work through it. Alternatively, adding your products manually gives you the most control over the end result, and is a good option if your product range is small.

✅ Done means:

  • All products have been successfully imported into Ivorey™

  • Any details that did not automatically transfer, have been manually added or set up

Once the above is done, go ahead and progress to Step 3.​


Step 3: Import Your Existing Customer List

Depending on which platform you're migrating from, your customer list might not carry across automatically. You'll need to export them and import them into Ivorey™, with any relevant tags, so they're in your CRM before your new store goes live.

For step-by-step instructions, please refer to our Import Contacts and Tags guide.

✅ Done means:

  • All contacts are visible in Ivorey™

  • Tags are attached to the correct contacts

  • Contact count matches your export

Once the above is done, go ahead and progress to Step 4.​


Step 4: Build Your Store in Ivorey™

With your products and customers in place, you're ready to build. Please follow Steps 2-6 in our Master Help Guide on Online Stores.

✅ Done means:

  • Your store is set up, and the design is fully customised

  • Shipping and delivery have been configured

  • An abandoned cart email has been set up

  • Your post-purchase workflows are fully set up and running

  • You have placed a test purchase to confirm that everything is working correctly

Once the above is done, go ahead and progress to Step 5.


(Optional) Step 5: Connect Your Shipping or Fulfilment Integrations

If you sell physical products, the next step to reconnect any shipping or fulfilment tools you were using on your previous platform. Ivorey™ integrates with several platforms to keep your order management streamlined.

Shipping & fulfilment:

  • Shippo Integration - connects real-time shipping rates and label generation to your store

  • ShipStation Integration - automates order syncing, generates shipping labels, and displays live carrier rates at checkout

Print-on-demand:

  • Printful Integration - imports your Printful catalogue and automatically creates and fulfils orders

  • Printify Integration - connects your Printify products and syncs order fulfilment

If you were using any other integrations on your previous platform, you may be able to connect them inside Ivorey™ using a third-party integration tool. Please refer to our Third Party Integration Tools guide for the details.

✅ Done means:

  • Your shipping or fulfilment platform has been successfully connected

Once the above is done, go ahead and progress to Step 6.


Step 6: Connect Your Domain, Publish Your Store and Cancel Your Previous Platform

With your store built, tested, and your integrations connected (if needed), you're ready to go live. For step-by-step instructions, please refer to our Connect Your Domain & Publish Your Store guide.

If your store domain has changed, once your store is live, double-check that any public-facing links pointing to your old store URL have been updated to your new Ivorey™ store address.

Congratulations, your new store is live and published 🥂


Need Help?

Hit the support chat widget inside Ivorey™ - we can:

  • Drop any of the templates into your account if you can't find them

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍

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