Running ads across Facebook, Instagram, Google and LinkedIn usually means juggling separate platforms, logins and reports. Ad Manager brings your ad accounts together inside Ivorey™, so you can create campaigns, manage them, and see how they are performing from one dashboard.
Create campaigns: Choose your goal, then set your ad content, audience, budget and schedule
Use templates: Start from the Template Library to save time on campaign setup
Create Facebook forms: Build multiple Facebook lead forms to collect enquiries from your ads
Manage campaigns: Make changes to your campaigns without logging in to each ad platform separately
Track results: Monitor impressions, clicks, conversions and spend in one place
Improve performance: Review insights and recommendations to see where your ads could do better
Meta (Facebook and Instagram) Campaign goals: Lead Generation, Website Traffic, Engagement, Sales Ad formats: Single Image, Video, Carousel (up to 10 cards), Lead Forms, Conversation Forms
Google Campaign goals: Search Campaigns Ad formats: Search Ads
LinkedIn Campaign goals: Lead Generation, Website Visits Ad formats: Single Image, Video, Carousel, Lead Forms
TikTok: Connect your TikTok ads account to run and track TikTok campaigns alongside your other platforms
This guide is perfect if you want to:
Run ads on Facebook, Instagram, Google, TikTok, or LinkedIn without leaving Ivorey™
See your ad spend and results for every platform in one dashboard
Launch new campaigns faster using ready-made templates
To get started, you will connect the ad accounts you want to use, then create your first campaign and keep an eye on how it performs. Once your accounts are connected, everything is managed from the Ad Manager dashboard.
Connecting your ad accounts gives Ad Manager permission to create, manage and report on campaigns for you. We recommend starting with one account, then adding more once you are comfortable.
From the main Ivorey™ menu, go to Marketing > Ad Manager
Under Manage accounts, click the button for the platform you would like to connect:
[Connect Google]
[Connect Facebook]
[Connect LinkedIn]
[Connect TikTok]
Follow the prompts in the pop-up window to log in to your ad platform, and allow all the permissions requested so Ad Manager can create and manage your campaigns
If you are connecting Meta, complete the following:
Under Select a Meta ads account, click the Search ad account dropdown > and choose your ads account
Note: If you do not have a Meta ads account yet, click How to create a Meta ads account? for help from Meta.
Leave the Choose which campaigns to sync toggle on if you would like to bring your existing campaigns into Ad Manager, then select the campaigns you would like to sync
Under Which Facebook page do you want to connect?, search for or scroll to your page > and click [Connect]
Once you are ready and all connections have been made, click the [Get started] button
Ad Manager guides you through building a campaign in a few short stages: adding your content, setting your budget and audience, then reviewing before it goes live. You can start from scratch or use a template from the Template Library.
From the main Ivorey™ menu, go to Marketing > Ad Manager > and click [+Create Campaign]
Choose the platform you would like to advertise on: Facebook, Instagram, Google, LinkedIn or TikTok
On the Choose how you want to start creating the campaign screen, select your preferred option > and click [Next]:
Ad Manager Templates - Start from a ready-made campaign setup
Start From Scratch - Build your campaign from a blank setup
If you chose a template:
Browse the available templates, using Categories, Objectives or Tags to narrow your results
Click the 👁 Eye icon to preview how a template will appear in different ad placements
Select a template to review its details > and click [Continue]
Select your campaign goal, add your ad content (such as images or video and ad copy), then set your audience targeting, budget and schedule. If you started from a template, review and update the copy, images, links and targeting to suit your business
Note: Campaigns created from a template are not linked to a Facebook page to begin with. When you edit the campaign, your default page is assigned, which you can change if needed. For Lead Generation campaigns, you will also need to select your lead form manually.
Review your campaign details > and click [Publish]
Once your campaigns are running, the Ad Manager dashboard shows how each one is performing. Checking in regularly helps you see what is working and where your budget is best spent.
From the main Ivorey™ menu, go to Marketing > Ad Manager
Review your campaign results on the dashboard, including impressions, clicks, conversions and spend
Use the insights and recommendations shown to identify campaigns that could be improved
Yes, you can connect multiple ad accounts and run ads on each one based on your goals. We recommend starting with one account while you get familiar with Ad Manager.
Google Demand Generation campaigns are not currently available in Ad Manager. For now, you can run Google Search campaigns.
Hit the support chat widget inside Ivorey™ - we can:
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍
