Before You Dive In
This article is one step from our Master Help Guide: All About Email Marketing. We recommend starting with the visual walkthrough video and examples inside the Master Help Guide before diving into the technical setup below.
Each Master Help Guide acts as your project plan - teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.
This guide is perfect if you want to:
Set up your own dedicated sending domain, to improve email deliverability and inbox placement
Configure professional email headers, with a 'From' name and email address
Sync your Ivorey™ emails with Gmail or Outlook for seamless two-way communication
Step 1: Set Up Your Dedicated Email Sending Domain
Most people don’t realise that many email platforms don’t actually send emails from your domain. Instead, they make it look like its coming from your address, but it’s actually being sent through a shared domain, meaning your deliverability is affected by everyone else using that platform (just think for a moment how many millions of users these platforms have!)
With Ivorey™, you can use our shared domain, but we strongly recommend spending just 10-15 minutes to set up your own dedicated email sending domain instead. This way, you’ll build up your domain’s reputation over time, boosting the chances of landing directly in the inbox (not the junk folder!) and significantly improving your open rates.
Prerequisite: You need to already have your main domain (e.g. yourdomain.com) connected inside Ivorey™, please refer to our All About Domains master guide to follow the correct steps.
Click here for the written instructions
Click here for the written instructions
From the Ivorey™ main menu, go to [Settings] > [Domains] > then click [+ Connect a Domain]
Next to Email, click [Connect →] > then enter a NEW subdomain in the Domain field (e.g. mail.yourdomain.com)
Note: your dedicated sending domain is NOT the same as your email address (e.g. [email protected]). It is important that the subdomain you add here (e.g. mail.yourdomain.com) is NOT connected or used anywhere else.
Click the [Continue] button
Depending on who your domain provider is, you may be able to click [Continue], to have these DNS records updated inside your domain automatically. However, in most cases, you will need to click [Add Record Manually] to manually update your DNS records
Ivorey™ will give you a set of domain records (TXT, CNAME, and MX). Please add these into the DNS settings of whoever you purchased your domain through. We strongly recommend also adding the DMARC record (that shows as optional) to improve your deliverability.
To add the records from Ivorey™ to your Domain DNS settings, you will need to log into the platform your domain is hosted with (e.g GoDaddy) and add these DNS records inside the DNS settings. Alternatively, you can share these records with your domain provider directly, through their chat support, as they will be able to update your DNS records for you.
Once your DNS records have been added to your DNS domain settings, return to the domain page in Ivorey™ and click [Verify Records] to ensure your new domain is verified
Note: This process can take up to 48 hours depending on your domain provider. Once all records turn green, your dedicated sending domain is verified and you're ready to start sending emails! ✉️
Step 2: Set Your Email Domain Headers
Once you have set up your dedicated sending domain, you can now set your headers. These headers are for display purposes only, and will show the 'From' name and email on all outgoing emails sent from Ivorey™. Setting up your headers gives a more professional look and feel to your emails.
Click here for the written instructions
Click here for the written instructions
From the Ivorey™ main menu, go to [Settings] > [Email Services] > [Dedicated Domain and IP]
Click the (⁝) three dots next to your dedicated sending domain > and select Set Headers
In the Name field, enter the name you want your emails to display as the sender (e.g. 'Your Name from Your Business Name')
In the Email field, enter the email address you want your emails to display as the sender (e.g. [email protected])
Step 3: Sync Your Gmail or Outlook Inboxes
Once you have set up your dedicated email sending domain and your domain headers are configured, you connect your personal emails to work in sync with your Ivorey™ emails.
Our 2-way sync feature is designed to sync incoming and outgoing emails, between Ivorey™ and Gmail or Outlook. This integration creates a connection between the two platforms and syncs both ways, so that any emails sent, received, or updated in Gmail or Outlook, will be automatically reflected in Ivorey™ and vice versa.
Note: This will only sync emails if the contact's address is already inside your Ivorey™ contacts. We recommend importing your contacts and tags. This will also only sync emails sent or received after the emails are connected.
Click here for the written instructions
Click here for the written instructions
From the Ivorey™ main menu, go to [Settings] > [Profile] > and scroll down to the Email (2-way sync) section, on the righthand side
Select either Gmail or Outlook > and click the [Connect] button
Note: you cannot select and connect both Gmail and Outlook.
Follow the prompts to login to your Google or Outlook account, to complete the sync
Next Steps
If you’ve completed the steps above, head back to the Master Help Guide on Email Marketing to move onto the next phase.
Each Master Help Guide acts as your project plan - teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.
Frequently Asked Questions
My Wix subdomain is not connecting, how do I fix this?
My Wix subdomain is not connecting, how do I fix this?
If your Wix subdomain will not connect, it is likely due to the fact that Wix limits their customers' ability to create subdomains. We suggest transferring your domain to Ivorey™ or another provider (e.g. GoDaddy) who allows this basic feature.
What do the sending domain DNS records mean?
What do the sending domain DNS records mean?
Each DNS record provided when connecting your dedicated sending domain has a purpose:
MX Records: route emails to Google’s servers
SPF Record: helps prevent spam by verifying legitimate emails
DKIM Record: verifies email authenticity
CNAME Records: used for various Google Workspace services
TXT Record (optional): for two-factor authentication
What is a DMARC record?
What is a DMARC record?
A DMARC record is a DNS text record that helps protect your domain from email spoofing. We strongly recommend adding the DMARC record to improve your deliverability.
How do I delete a domain in my dedicated domain settings?
How do I delete a domain in my dedicated domain settings?
Return to [Settings] > [Email services] > [Dedicated Domain And IP], to delete a dedicated domain. From there, you'll be able to start fresh by following the steps in this guide.
Why isn't my email domain connecting?
Why isn't my email domain connecting?
It can take up to 48 hours for your DNS records to be updated. If it's been more than 48 hours, double-check that the TXT, CNAME, and MX records are copied correctly.
Should I use my root domain or a subdomain for emails?
Should I use my root domain or a subdomain for emails?
It's important to create a subdomain such as "mail.yourdomain.com".
Need Help?
Hit the support chat widget inside Ivorey™ - we can:
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍