Skip to main content

Managing Your Social Content

Monique from Ivorey™ avatar
Written by Monique from Ivorey™
Updated over a week ago

Before You Dive In

This article is one step from our Master Help Guide: All About Social Scheduling. We recommend starting with the visual walkthrough video and examples inside the Master Help Guide before diving into the technical setup below.

Each Master Help Guide acts as your project plan - teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.

This guide is perfect if you're looking to:

  • View, edit, or clone your planned content

  • Manage your comments and stay up to date about what's trending

  • Review your post insights and performance

  • Manage your social planner notifications

  • Shorten your links

  • Add watermarks to your content
    ​

Managing Your Social Content

Now that you've connected your social accounts and started posting inside of Ivorey, this will walk you through how to successfully manage your content!

Click here for the written steps

  1. From the Ivorey™ main menu, go to [Marketing] > then along the top menu bar then click [Social Planner]
    ​

  2. Click [+ New Post] > then click [+ Create New Post]
    ​

  3. Under the [Post to] dropdown, select the social media accounts you'd like to post to (e.g. Facebook, Instagram, etc.)
    ​

  4. Type (or paste) your caption. Use formatting tools like bold, italics, emojis, and preview how it’ll look before publishing
    ​

  5. Upload your image or video. Want to post a carousel? Just select multiple images and Ivorey will automatically format them as a swipe-able post on Instagram
    ​

  6. Click [#] to use saved hashtag groups (called “hashtag banks”) or type in new ones. You can include hashtags in your caption or as a first comment
    ​

  7. Select if this is a Feed post, Reel, or Story
    ​

  8. If you want to tag a collaborator on Instagram, enter their handle to invite them
    ​

  9. Publish, Submit or Schedule Your Post

    1. Click [Post Now] to publish immediately

    2. Or choose a date and time to schedule the post
      You can also set this post to repeat on a regular schedule (e.g. every Tuesday at 10AM).

    3. If you're working with a team, you can submit the post for internal approval
      ​

TIP: The Calendar View gives you a visual layout of what’s published, scheduled, or in draft - so it’s easy to see what’s going live and when.

Comment Management

Our Social Planner allows you to organise and engage seamlessly among multiple platforms with your community. Watch the walkthrough below for more details.

Click here for the written steps

  1. From your Ivorey dashboard, go to the [Marketing] tab to access your social planner tools
    ​

  2. Click [Comments]
    ​

  3. Scroll through the list to see all comments pulled in from your recent posts across platforms
    ​

  4. Engage With Comments

    • Reply: Click on a comment to type and send a response directly

    • Like: Use the like button to engage quickly and acknowledge the comment
      ​

  5. Use the date filter to view comments from a specific timeframe. Note - this can be really helpful during campaigns, launches, or promotional periods
    ​

  6. Apply keyword filters to track conversations around specific topics, clients, products, or hashtags

TIP: You can set up a keyword-based automation using Workflows. For example, when someone comments “YES” on your post, you can trigger a workflow that sends them a personalised DM or lead magnet link automatically. Click here to setup a Social Media Keyword Bot using Workflows.


Social Listening

Our Social Listening tool inside of your Social Planner allows you to stay up to date on current trends, have a pulse on your niche and more. Watch the walkthrough below for more details.

Click here for the written steps

  1. Navigate to [Marketing] then [Social Planner]
    ​

  2. Click the [Social Listening] Tab
    ​

  3. View Multi-Platform Trends in One Place: Explore trending topics pulled from Google Trends, Pinterest, TikTok, and YouTube, all displayed together for quick visibility
    ​

  4. Review Trend Data & Insights: Check what topics are currently rising, what’s popular, and what users are engaging with across platforms
    ​

  5. Use Insights to Guide Your Marketing: Apply these trending ideas to your content planning, social posts, offers, videos, or email themes
    ​

  6. Continue Exploring Regularly: Revisit the Social Listening tab often to stay up-to-date and ensure your strategy is aligned with current trends

Social Media Insights & Analytics

Our built-in analytics dashboard gives you everything you need to track, measure, and optimise your social performance. With post-level insights, visual trend tracking, and audience demographics, you’ll be able to quickly see what’s working, improve what’s not, and make confident, data-driven content decisions moving forward.

Click for the written steps

  1. Go to [Marketing] > [Social Planner] > then click the [Statistics] tab
    ​

  2. Select the social media platform you'd like to review (e.g. Facebook, Instagram, etc.)
    ​

  3. You’ll see key performance indicators, including:

    • Published posts (with % change from the previous week)

    • Total likes, comments, and shares

    • Impressions (how many times posts appeared on screen)

    • Reach (how many unique users saw your content)
      ​

  4. View top-performing posts: Scroll down to the “Top Performing Posts” table to review high-engagement content. Sort by likes, comments, or shares to see what’s working best
    ​

  5. Check audience demographics: Scroll to the “Gender & Age Demographics” section to view breakdowns by gender and age. Note: Instagram data appears once you have 100+ followers
    ​

  6. Monitor weekly and monthly trends: Use the built-in graphs to track progress over time. These visual insights help you identify high-performing days and improve your future posting schedule

Social Planner Notifications

Our Social Planner notifications keep you informed of key activities like post approvals, account expiry, and failed posts - all while giving you full control over who gets notified and how. You can also customise email templates to align with your brand and communication style.

Step 1: Configure Notification Types

Click for the written steps

  1. From the Ivorey™ main menu, go to [Marketing] > [Social Planner]
    ​

  2. Click the [⚙️ Settings] icon (next to the New Post button)
    ​

  3. Click the [Notifications] tab
    ​

  4. Each notification can be edited individually using the ✏️ icon. You’ll be able to:

    • Select who receives the notification

    • Set how often reminders are sent

    • Choose or customise the email template

Step 2: Customise Your Email Templates

Click for the written steps

Want to replace the system default templates?

  1. Go to [Emails] > [Templates]
    ​

  2. Click [New] > choose Email Marketing Template
    ​

  3. Load a System Template from the library (left-hand side)
    ​

  4. Edit the content to suit your brand
    ​

  5. Save the template
    ​

  6. Return to [Social Planner] > [Settings] > [Notifications]
    ​

  7. Apply your custom template to the relevant notifications

Link Shortener

The Link Shortener in Ivorey™ makes long, messy URLs clean and trackable - perfect for social posts with limited characters or when you want to monitor link clicks and engagement. You can create shortened links directly inside your post, or pre-build them with custom tracking for campaigns.

Click here for the written steps

  1. From the Ivorey™ main menu, go to [Marketing] > [Social Planner]
    Click [+ New Post] > then [+ Create New Post]
    ​

  2. In the post editor, click the [🔗] Link icon to open the Link Shortener panel.
    ​

  3. Give your link a name (for internal tracking), and paste in the long destination URL. Optionally, add UTM parameters or custom tags
    ​

  4. (Optional) If you’d like to track this link under a specific campaign, choose or create a campaign before generating the link.
    ​

  5. Click [Create] and the shortened link will be generated. It will appear in the preview, while the content box still displays your original long URL
    ​

  6. Complete the rest of your post: add your caption, media, hashtags, etc.
    You can add the shortened link anywhere within your post or include it as the first comment.
    ​

  7. Click [Post Now] to publish immediately, or schedule it for a future time.

Watermark Posts in the Social Planner

Adding a watermark to your social posts ensures your content stays protected and on-brand - no matter where it’s shared. The Ivorey™ Social Planner lets you upload a custom watermark and apply it to your images and videos with just one click.

This is ideal for brand protection, increasing visibility, and keeping your content looking polished and professional.

Click here for the written steps

  1. From the Ivorey™ main menu, go to [Marketing] > [Social Planner]
    ​

  2. Click the [⚙️] gear icon next to the [New Post] button
    ​

  3. Then select the [Watermark] tab from the settings menu
    ​

  4. Click [+ Add Watermark]
    ​

  5. Name your watermark (e.g. "Main Logo")
    ​

  6. Upload your watermark image (200x200px recommended for best results)
    ​

  7. Customise your watermark settings:

    • Alignment: Choose where you want it placed (e.g. top right, bottom left, center)

    • Opacity: Set transparency so it complements your content

    • Scale: Adjust how large or small the watermark appears

    • Auto Padding: Turn on/off spacing around the watermark
      ​

  8. Create a new post as usual inside the Social Planner
    ​

  9. Under [Advanced Options], toggle the watermark feature on or off
    Note: Watermarks are ON by default and apply to both images and videos

Frequently Asked Questions

How do I create an auto-responder / keyword bot to reply to comments with a DM?

You can set up a keyword-based automation using Workflows. For example, when someone comments “YES” on your post, you can trigger a workflow that sends them a personalised DM or lead magnet link automatically. Click here to setup a Social Media Keyword Bot using Workflows.

Still Need Help?

Hit the support chat widget inside Ivorey - we can:

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍

Related Articles
Facebook Or Instagram Keyword Bot
All About Social Media Scheduling: A Master Help Guide
Apps Included in Your Subscription
Connect Your Social Accounts
Create and Schedule Your Social Posts
Did this answer your question?