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Managing Your Social Content

Monique from Ivorey™ avatar
Written by Monique from Ivorey™
Updated over 2 weeks ago

Before You Dive In

This article is one step from our Master Help Guide: All About Social Scheduling. We recommend starting with the visual walkthrough video and examples inside the Master Help Guide before diving into the technical setup below.

Each Master Help Guide acts as your project plan - teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.

This guide is perfect if you're looking to:

  • Connect your social media accounts to Ivorey

  • Plan and schedule social media posts across multiple accounts

  • Batch content for social media and seek approval if needed

  • Respond to comments and keep an engaged audience

Managing Your Social Content

Now that you've connected your social accounts and started posting inside of Ivorey, this will walk you through how to successfully manage your content!

Click here for written steps

  1. From the Ivorey™ main menu, go to [Marketing] > then along the top menu bar then click [Social Planner]

  2. Click [+ New Post] > then click [+ Create New Post]

  3. Under the [Post to] dropdown, select the social media accounts you'd like to post to (e.g. Facebook, Instagram, etc.).

  4. Type (or paste) your caption. Use formatting tools like bold, italics, emojis, and preview how it’ll look before publishing.

  5. Upload your image or video. Want to post a carousel? Just select multiple images and Ivorey will automatically format them as a swipe-able post on Instagram.

  6. Click [#] to use saved hashtag groups (called “hashtag banks”) or type in new ones. You can include hashtags in your caption or as a first comment.

  7. Select if this is a Feed post, Reel, or Story.

  8. If you want to tag a collaborator on Instagram, enter their handle to invite them.

  9. Publish, Submit or Schedule Your Post

    1. Click Post Now to publish immediately

    2. Or choose a date and time to schedule the post
      You can also set this post to repeat on a regular schedule (e.g. every Tuesday at 10AM).

    3. If you're working with a team, you can submit the post for internal approval
      ​

TIP: The Calendar View gives you a visual layout of what’s published, scheduled, or in draft - so it’s easy to see what’s going live and when.

Comment Management

Our Social Planner allows you to organise and engage seamlessly among multiple platforms with your community. Watch the walkthrough below for more details.

Click here for written steps

  1. Navigate to the Marketing Tab - From your Ivorey dashboard, go to the Marketing tab to access your social planner tools.

  2. Click Comments

  3. Browse Incoming Comments - Scroll through the list to see all comments pulled in from your recent posts across platforms.

  4. Engage With Comments

    • Reply: Click on a comment to type and send a response directly.

    • Like: Use the like button to engage quickly and acknowledge the comment.

  5. Filter Comments by Date Range - Use the date filter to view comments from a specific timeframe. Note - this can be really helpful during campaigns, launches, or promotional periods.

  6. Filter Comments by Keywords - Apply keyword filters to track conversations around specific topics, clients, products, or hashtags.

TIP: You can set up a keyword-based automation using Workflows. For example, when someone comments “YES” on your post, you can trigger a workflow that sends them a personalised DM or lead magnet link automatically. Click here to setup a Social Media Keyword Bot using Workflows.


Social Listening

Our Social Listening tool inside of your Social Planner allows you to stay up to date on current trends, have a pulse on your niche and more. Watch the walkthrough below for more details.

Click here for written steps

  1. Navigate to Marketing then Social Planner

  2. Click the Social Listening Tab

  3. View Multi-Platform Trends in One Place - Explore trending topics pulled from Google Trends, Pinterest, TikTok, and YouTube, all displayed together for quick visibility.

  4. Review Trend Data & Insights - Check what topics are currently rising, what’s popular, and what users are engaging with across platforms.

  5. Use Insights to Guide Your Marketing - Apply these trending ideas to your content planning, social posts, offers, videos, or email themes.

  6. Continue Exploring Regularly - Revisit the Social Listening tab often to stay up-to-date and ensure your strategy is aligned with current trends.

Next Steps

If you’ve completed the steps above, head back to the Master Help Guide on Social Media Scheduling to move onto the next phase.

Each Master Help Guide acts as your project plan - teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.

Frequently Asked Questions about Social Media Scheduling

How do I create an auto-responder / keyword bot to reply to comments with a DM?

You can set up a keyword-based automation using Workflows. For example, when someone comments “YES” on your post, you can trigger a workflow that sends them a personalised DM or lead magnet link automatically. Click here to setup a Social Media Keyword Bot using Workflows.

Can I save hashtags?

To create saved hashtag groups in Ivorey's Social Planner, create a group by clicking the "#" icon, then add a name and your desired hashtags, saving the group for later use.

To apply a saved Hashtag groups to your Posts:

  • When creating a new social post, click the "#" icon again.

  • You'll see a list of saved hashtag groups. Choose the one you want to use.

  • The hashtags from the selected group will be automatically added to your post

Can I manage my content in calendar view?

Definitely. Switch to Calendar View for a visual layout of all content - drafts, scheduled, published, and more.

What platforms can I schedule to?

Ivorey™ supports Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky and even your Ivorey™ community.

Does it support TikToks, Carousels, Reels or Scheduled Stories?

Absolutely. You can upload TikToks, carousels, Reels, or schedule Stories (with an Instagram Business account).

Still Need Help?

Hit the support chat widget inside Ivorey - we can:

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍

Related Articles
START HERE: The Ivorey™ Onboarding Checklist
All About Social Media Scheduling: A Master Help Guide
Ivorey™ Apps Included in Your Subscription
Connect Your Social Accounts
Create and Schedule Your Social Posts
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