This guide shows you how to connect and manage your WhatsApp Business integration in Ivorey
. You’ll learn how to get set up, verify your business, and use automation to communicate with customers - all while staying compliant with Meta’s rules.
New Number Requirement: A fresh number must be used for registration. Active numbers on WhatsApp cannot be reused.
Unsupported Regions: Numbers with codes from Australia, Japan, Nigeria, Philippines, Russia, South Korea, South Africa, Turkey, EU/EEA, and the UK cannot be onboarded.
Starting April 1, 2025, Meta will pause the ability to send WhatsApp marketing template messages to U.S. numbers. However, utility and authentication templates, along with responses within the 24-hour customer service window, will still be allowed. This change does not affect marketing messages in other countries.
Meta is temporarily pausing marketing templates in the U.S. to focus on WhatsApp’s long-term growth. While marketing messages won’t be delivered, businesses can still engage with customers using Utility Templates and Click-to-WhatsApp Ads.
This guide is perfect, if you want to:
Connect and manage your WhatsApp Business account
Create a WhatsApp message template
Purchase a business phone number directly through Ivorey to ensure compatibility. Here's how:
Navigate to [Settings] > [Phone Numbers] > Acquire a new number or edit the configuration of an existing Ivorey number via the [three-dot] menu
Ensure calls are forwarded to your primary contact number to receive verification calls if needed
Navigate to Settings > WhatsApp > click [Set Up a New WhatsApp Number] > select [Continue with your Facebook account] and [Get Started]
Enter your business details and click [Next] > choose [Create WhatsApp Business Account] > click [Next] > [Save] > [Finish]
Select [Add Phone Number]
Choose a Verification Method:
SMS: Receive an OTP via text and enter it in Conversations
Phone Call: Get a call on your forwarded number with the OTP
Enter the 6-digit OTP in the prompt. Once accepted, your number is active and ready for use
Verifying your business is essential to building trust with your customers, accessing advanced WhatsApp API features, and ensuring your account remains compliant with Meta’s official business policies.
Navigate to [Settings] > [WhatsApp] > [Business Verification] > [Start Verification] > Select the business entity
Upload the required documents (Legal Business Name, Proof of Address (like a utility bill), and official Business Registration documents) > [Submit for Verification]
Track the status in real-time by checking the account status. Statuses include Pending, Approved, or Rejected (reasons for rejection will be displayed)
To stay compliant, all messages you send first must use approved templates. Here's how:
Go to [Templates] > select [+Create Template] > Fill out the fields > [Create]
Once the status shows "Approved," the template can be used in workflows and bulk actions
Go to [Settings] > [WhatsApp] > [Numbers]
Click the [three dots] under the Actions column > [Update Business Profile]
Free-form (non-template) messages can be scheduled in advance, as long as they fall within 24 hours of the last inbound message from the customer.
Select a [contact] > Choose [WhatsApp] > Pick a template > [Send Options] > [Send Later] > [Schedule]
No. Once the WhatsApp Business number is verified, the number is tied to the platform and cannot be swapped without a full reconfiguration.
If you did not receive the OTP, ensure correct formatting of the number, check network connectivity, and retry. You may also switch to phone call verification.
No, you cannot use the same number for both the App and Platform. A number can only exist on one: either the App or the Platform.
If your business name is not visible, you must verify your business on Meta to display your name instead of the number.
The Business Platform provides automation, template messaging, multiple user access, and Company Name integration, making it more scalable than the App for business operations.
Yes, you can use a countdown timer in your messages to drive conversions. For a detailed walkthrough on setting this up, please refer to our Countdown Timer guide.
Hit the support chat widget inside Ivorey - we can:
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey account. Or if you are looking for done-for-you support, you can browse our current services here 
