Schema Markup AI

Schema Markup AI is designed to turn your page content into structured data with minimal manual work. Understanding how it works helps you know what AI handles automatically and what still needs your review before publishing.

When you open Schema Markup AI, it scans the content on your page and identifies the most relevant schema types. It can generate one or more schemas, fill in the available fields, validate the result, and save it for you.

After you generate your schema markup, you can refine it by chatting with AI. You can ask it to add, remove, or update schemas, or switch to a different schema type.

Schema Markup AI works on a page-by-page basis, meaning each page or funnel step can have its own schema setup. Once you’re happy with your schema, you’ll still need to publish the page for it to go live.

• Add FAQ schema to this page

• Remove the Article schema

• Change this schema from Organization to Local Business

• Update the business phone number

• Add a custom description

• Faster setup: You can generate schema in minutes instead of manually selecting types and filling out fields one by one

• Smarter schema selection: AI reviews your live page content and recommends the most relevant schema types for that page

• Pre-populated fields: Available schema fields are filled in automatically based on page content, reducing the need for manual entry

• Conversational editing: Add, change, or remove schema by chatting with AI instead of editing everything manually

• Built-in validation: AI-generated schema is validated before it is saved, helping reduce formatting issues

• Flexible access: Use Schema Markup AI whether Funnel AI is enabled or disabled

• Page-level control: Customize schema for each website page or funnel step independently

Understanding how Schema Markup AI works (and its current limitations) will help you avoid issues and use the feature more effectively.

• Schema Markup AI must be triggered manually, it does not run automatically when a page is created

• Your page must have content before running it. Empty pages will return an error and no schema will be generated

• Custom value field mapping (e.g. {{custom_values.field_name}}) is not currently supported

• Schema is page-specific and does not automatically apply to other pages or funnel steps

• When AI generates schema markup, the form view will only display fields it supports. If any unsupported (unmapped) fields are included, they won’t appear in the form. A banner will show at the top of the schema in form view, alerting you when fields can’t be rendered. This warning appears per schema and only when unmapped fields exist. Click [JSON view] in the banner to switch and edit all fields

1. To do add schema markup to your website or funnel, from the Ivorey main menu, go to Site Pages > then along the top menu bar, click on [Websites] or [Funnels] (whichever you want to add schema to)

2. Create a new Funnel/Website, or edit an existing one

3. Click [Edit] on the specific Website page or Funnel step you want to update

4. In the left panel, open SEO & AI search optimization

5. Click on [Schema Markup]

6. Click the [+ New Schema] button and select Create with AI 

7. Enter a well detailed and relevant prompt and click on the Send Message icon

8. Wait for AI to analyze the page and generate the most relevant schema markup for that page

9. Click on the [View Schema Markup] button and review the generated schema and any populated values in the Form and JSON view
   
   Note: When AI generates schema markup, the form view will only display fields it supports. If any unsupported (unmapped) fields are included, they won’t appear in the form. A contextual warning banner will show at the top of the schema, alerting you when fields can’t be rendered. This warning appears per schema and only when unmapped fields exist. Click "JSON view" in the banner to switch and edit all fields

10. You can add, modify and delete the schemas directly from the chat window

11. Once you’re happy, click [Validate & Save]

12. Confirm that the generated schema appears under ‘Active Schemas’

13. Once you’re done and your schema has been saved and validated successfully, publish the Website page or Funnel Step to make the schema live by clicking on the [Publish] button in the top right of your screen

Yes, AI can analyse the page content and create schema markup using any valid schema type, even if it is not included in the manual selection options.

Yes! AI can generate one or more schema types depending on the content on the page.

Yes. You can ask AI to add, remove, or modify schema, and you can review the saved schemas from the Schema Markup area.

No. Schema is page-specific and must be managed separately for each page or funnel step.

Yes. Ivorey also supports manual schema setup for users who want direct control over schema types and field values. Please refer to our Generate Schema Markup Guide for the detailed steps.