Website & Funnel AI

1. From the main Ivorey™ menu, go to Site Pages > along the top menu bar, click on either [Funnels] or [Websites] depending on what you want to build:

   1. To start a new build, click the [Build with AI] button, in the top right corner

   2. To edit an existing build with AI, open the funnel or website you want to edit > click [Edit] on the relevant page > and click on the ✨ sparkle icon to open the Ask AI panel, inside the site pages builder

2. Click on a tab to choose how you want to start:

   1. Assist - Fill in the basic details about your funnel/website and your business (ideal if you starting a new build but aren't sure how to word a prompt):

      1. Enter the name of your first website/funnel page

      2. Select your business niche from the drop-down

      3. Select the goal of the page (e.g. capturing leads, booking appointments, or selling a product)

      4. Select your target audience (e.g. individuals, small businesses, or parents & families)

      5. Select What you're offering (e.g. free consultation, course/training, or product/service package)

      6. Click the [Customize →] button, at the bottom > and confirm your preferred Language and Tone

      7. Click the [Define Layout →] button, at the bottom > and confirm the Color, Font style, Image Style (if you want Email AI to generate images for you), Layout, Spacing and Borders you want to use in this email

   2. Build - Type out your prompt from scratch (ideal if you already have a clear vision for your new build, or if you’re editing an existing project) or select from the pre-set options

3. Type in or edit your prompt:

   1. If you’re on the Build tab, manually type out what you want your first website/funnel page to be about, in simple language - include the page purpose, your audience, your key messages, and the style or tone you want (e.g. "A landing page for a business coaching program for female entrepreneurs, with a clean, modern look, a hero section, a benefits section, a testimonials section, and a button to book a call")
      
      Note: The more detail you include, the stronger your first draft will be. For editing an existing page, see instructions below for refining.

   2. If you’re on the Assist tab, scroll through the generated prompt to review and edit the outline > and add any helpful details on your business, offers or specific sections or elements you want included

   3. (optional) Click the 📎 paperclip icon > and select to [Upload a File] from your device or select one from the [Media Library] > and add clear instructions to your prompt for how to use the image (e.g. as inspiration for the design or to include in the design)

   4. (optional) Paste a URL into the prompt with clear instructions (e.g. “link to my social media page” or “use this as inspiration for the layout”)
      
      Note: If you’re using images or links as inspiration, AI can use it for creative direction but it doesn’t copy the design exactly.

4. When you’re ready, click the [Generate] button to send the prompt, and AI will build a complete, structured page for you to review
   
   Note: At any time you can click the [🟥] red square icon to stop AI from processing or generating your prompt, and type out a new prompt. In some cases, page generation may become stuck or appear to loop - if this happens, refresh the page and try your prompt again.

5. Refine your page by manually editing in the builder as you usually would or by typing what you'd like AI to change (in plain language):

   1. You can ask it to make page-wide changes (e.g. reorder sections, adjust the tone, or change the styling)
      
      Note: Updating fonts through AI can sometimes only apply the changes in the editor. If your published page still shows the previous fonts, update your site's Typography settings directly.

   2. Or you can click on any specific element or section and ask the AI to make edits to that specifically (e.g. to adjust the colour, rewrite copy, swap images, add buttons, borders, etc.)
      
      Note: Keep refining section by section until the page matches your brand and goals. See the drop-down below for more tips on editing using AI, to avoid unwanted page-wide changes from a single prompt.

   3. If there are any forms needed on the page for collecting contact details, enquiries, applications, etc., the Form element will be added to the page > click the element, to select a form
      
      Note: Your form must already be created in Site Pages > Forms. Please refer to our Forms Master Guide guide for the steps.

6. Click the drop-down menu, at the top of the page, to select another existing page to edit or click [Add New Page] > and prompt AI to generate/edit your next page - provide details on what the page should include just like you did for your first page

Website & Funnel AI edits apply to whatever is selected when you prompt it. If nothing is selected, the AI may treat your prompt as applying to the whole page - which is the most common cause of unexpected, sweeping changes. Follow the below best practices to avoid unwanted changes:

• Select the specific section or element first - click directly on it in the builder so it's highlighted, before typing or sending in your prompt

• One change per prompt - asking AI to update colours, rewrite copy, and swap images all in one go increases the chance it touches areas you didn't intend, work through changes one at a time

• Use specific prompts - broad prompts may result in minimal or unexpected changes. For best results, specify exactly what should change and what should stay the same (and make sure the correct element or section is selected)

• Click [Save] before prompting AI (especially after any manual edits) - your changes auto-save periodically, but a very recent edit may not be captured yet, and an AI prompt could overwrite it

• Watch for Saved, Global, or Universal Sections - these sync across every page (or every page across your whole account) where they're used. A broad AI prompt on one of these can change more than just the page you're working on. Refer to our Design & Customise Your Site Pages guide for more details on the different sections

• Add new sections manually - sometimes prompting AI to add a new section (after, before or in between other sections) can cause page-wide changes. Add in a new section manually first wherever you want it on the page, then select it and prompt AI with what you want inside it

• Use Version History to revert changes - if AI makes a change you don't want, click the 🕓 clock icon in top toolbar, to restore an earlier version. Note: A single saved version can include several changes bundled together, so review carefully before restoring to make sure you're not also losing edits you wanted to keep

1. Give each page a final review - Click the [Preview] button, in the top right corner > read through all of your copy > check that every section displays as intended on all device types > and confirm that any buttons or links point to the correct destination

2. Review each page's SEO details - Website & Funnel AI suggests a title, description, and content direction as it builds, so check and refine these before going live. Refer to our SEO Settings for Site Pages guide for the detailed steps
   
   Note: AI-generated SEO content is a strong starting point, not a finished result. Always review it for accuracy and brand voice first.

3. Configure important settings for your website or funnel - refer to our Site & Page Settings for the details

   1. If you’re building a funnel, follow the steps here to Add Products to a Sales Funnel > and to Test a Sales Funnel

4. When your content, layout, and settings are ready, click the [Publish] button to take each page live

Note: If you haven’t connected a domain yet, please follow the steps in our Connect a Domain or Subdomain guide.

No. Website & Funnel AI generates the layout, copy, and page structure for you, so you don't need design or technical skills to get a polished first draft. You describe what you want in plain language, and refine the result through the AI chat or the builder settings.

Yes, Website & Funnel AI is available inside the site page builder for any website, funnel or page, including our templates. Follow the steps in our Master Guides on Websites, Sales Funnels, Opt-in Funnels, or Webinar Funnels - once you’ve selected and imported your template, you can follow the steps here to customise it using AI.

The best approach is to work through it section by section rather than trying to update the full template in one prompt. A broad prompt like "customise this page to match my brand" often loses the original template structure, and produces poor results.

Instead, work through your changes section by section - for example:

• Select the section you want to work on, and start with colours: “Update the colours to match my brand - background: [insert HEX code] and button: [insert HEX code]”

• Then select the section again, and work on the copy: “Rewrite the heading and body, in a warm conversational tone, to be about my brand: [insert short summary or URL]”

• Then select images, one-by-one: “Replace this image with something that suits a wellness brand" or “Replace this image with this attached image” (and upload your image)

Each focused prompt gives AI a clearer task and leaves the rest of the page untouched, which means less to fix afterwards. See our tips for editing using Website & Funnel AI above for more details.

Yes, if instructed, Website & Funnel AI can design and generate a form. However, forms generated this way don't automatically connect to your CRM. To collect submissions properly, you'd need to set up a Webhook to pull the data through.

For a more seamless setup, we recommend you create your forms in Site Pages > Forms, and select the form in your website or funnel, as usual. Alternatively, you can create a form in the AI Studio, connect it to the CRM there, and get the embed code to add it to your website or funnel.

For checkout pages, Website & Funnel AI can generate working Order Forms which you can edit, to show or hide the relevant fields, and connect your product as usual.