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Blog RSS Feeds

Learn all about creating and sharing blog RSS feeds, and access our step-by-step instructions, FAQs, and everything you need to know!

Before You Dive In

This article will help you set up an RSS feed on your blog. A blog RSS feed maintains a list of new content on your blog. This list will be automatically provided to individuals who are subscribed to that feed. For email marketing, you can create an email template that includes your RSS feed, which can automatically send out updates about your blog to your subscribers.​

This guide is perfect if you want to:

  • Set up an RSS feed for your blog

  • Set up an RSS email campaign

  • Automate distribution of your blog updates to your email list

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Prerequisite: Please ensure that you have already created your blog, and set it to live mode, not draft.

Step 1: Set Up an RSS Feed

In this step, you will configure the settings for the RSS feed, before adding it to emails.

Click here for the written steps
  1. From the Ivorey™ main menu, go to Site Pages > Blogs > in the top right corner, click the ⚙ gear icon for Settings > then click on the [RSS] tab​

  2. Click the [+ Add RSS Feed] button:​

    1. Enter in an RSS Feed Name​

    2. Select your blog from the drop-down menu​

    3. Set the No. of Posts to include in your feed (the maximum is 100)​

    4. Choose whether to Load Full Content in the feed, or leave unchecked to include summaries instead​

  3. Copy the link of your new RSS Feed, and save it somewhere to use in the upcoming steps > and click the [Add] button


Step 2: Set Up an Email Campaign

Now you can create an email campaign, featuring your new blog RSS feed, to send blog updates to your email list.

Click here for the written steps
  1. From the Ivorey™ main menu, go to Marketing > Emails > click on the [Templates] tab​ > and open the [Blog Emails] folder, to customise our RSS Feed Email template, for a simply branded RSS email

    Note: Refer to our Customise Default Emails guide for the steps to use custom values, to automatically update the branding.

    1. (optional) If you would prefer a fully designed RSS email, duplicate and edit one of our premium Newsletter Templates:

      1. Inside the newsletter template, click the [+] icon, from the top left tool bar, to add a new element > drag and drop the [RSS Header] and [RSS Items] into the email design​

      2. Customise the template to match your branding and style, change colours, fonts, logos, etc.​

  2. Once the email is ready, click the [Save Template] button in the top right corner > and exit the email builder

  3. Go to the [Campaign] tab > click the [+ New] button, in the top right > select [Your Templates] > and select your customised template

  4. Click the [Send or Schedule] button, in the top right corner > and select the [RSS Schedule] option:​

    1. Paste in the RSS Feed URL that you copied during the setup step - If you need to locate this URL again, you can go back to Site Pages > Blogs > Settings gear icon > RSS Feeds​

    2. Select the frequency and time you would like this email to send on. For example, you may select every week on Monday at 6pm​

  5. Fill in your email sending information, subject line and preview text > and select the recipients
    ​
    ​Note: Please refer to our Smart Lists guide for how to create an email segment.​

  6. Click the [Preview] button, at the top right corner of the screen, to review your final email - be sure to check both the Desktop and Mobile views​

  7. Once you're happy, click the [Review and Schedule] button


Frequently Asked Questions

Why does my RSS email show my business name instead of the title of my latest blog post?

Currently, the RSS values: {{{rss_feed.title}}} or {{{rss_feed.description}}} tags are designed to pull the primary title and description directly from the top level of your RSS feed (your Business Name/Feed identity) rather than the individual blog post titles. This is a known system behavior where the platform identifies the "Feed" itself as the source

Can I display the full content of my blog post within the email?

Currently, displaying the entire blog post within an automated RSS email is not supported. This is due to standard limitations with how RSS feeds distribute data and how email platforms render long-form content. The "Read On" link is the standard way to ensure your readers can access the full, correctly formatted article on your blog site.


Need Help?

Hit the support chat widget inside Ivorey™ - we can:

  • Upload the templates to your account, if you can't find them

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍

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