Email Marketing Analytics

1. From the Ivorey main menu, go to Marketing > along the top menu bar, click [Emails] > and click on to the [Statistics] tab

2. You can filter the results by:

   1. The type of campaign:

      1. All Campaigns - show results across all campaign types

      2. Email Campaigns - emails sent from the campaign builder, such as newsletters, RSS feeds, etc.

      3. Workflow Campaigns - emails sent automatically from workflows, such as post-purchase, follow-ups, etc.

      4. Bulk Action Campaigns - bulk emails sent inside Contacts

   2. A specific date range:

      1. Set a specific start and end date

      2. Select a preset range, such as Last 90 Days

3. Under Conversion Summary - Quickly see important numbers like how many orders were placed, the total revenue earned, the rate at which orders were made, and the average order value. This gives you a snapshot of how well your campaigns are driving sales

4. Under Engagement Summary - Get an overview of how people are interacting with your emails. See how many emails were sent, how many were opened, how many recipients clicked on links, and how many actually made a purchase. This will show unique clicks and opens made by your contacts, regardless of how many times they open or click the campaign

5. Under Performance Analysis - Track how different metrics change over time. See trends in metrics like how many emails were sent, how many were opened, how many were clicked, and how many people unsubscribed. This helps you understand if your campaigns are improving or if you need to make adjustments

   1. Use the drop-down to view trends for specific metrics over the period of time, such as Open Rate, Unsubscribed, Click Rate, etc.

6. Under Top Performing Emails - View which emails in your campaigns performed the best

   1. Use the drop-down to filter performance by Open Rate, Click Rate or Revenue

   2. Toggle Show statistics in numbers ON/OFF to view either number amounts, or percentages

7. Under Most Recent Emails - View the details of the 10 most recently sent emails, regardless of the specific date range set. This allows you to see how your latest campaigns are performing and make any necessary tweaks for better results

   1. Use the search bar to search for specific campaigns

   2. Toggle Show statistics in numbers ON/OFF to view either number amounts, or percentages

1. From the Ivorey main menu, go to Marketing > along the top menu bar, click [Emails] > and click on to the [Campaigns] tab

2. On the left-hand side, you can select the type of emails you want to view:

   1. Email Campaigns - emails sent from the campaign builder, such as newsletters, RSS feeds, etc.

   2. Workflow Campaigns - emails sent automatically from workflows, such as post-purchase, follow-ups, etc.

   3. Bulk Action Campaigns - bulk emails sent inside Contacts

3. To view only your sent emails, in the top-right corner, click [Filters] > [Status] > select [Sent] > and click [Apply]

4. On any specific email, click the [⋮] three dots > and click [Statistics] to open the sidebar, where you can view:

   1. Basic email details, such as when the email was created and sent, the subject line, etc.

   2. A brief summary of the email analytics

   3. The Email Preview > click the [Preview] button, for a full preview

5. Click the [Load More Statistics] button, to open the full analytics > and on the Summary tab, view:

   1. Engagement Summary - View metrics for how many emails were delivered, opened, clicked, conversion, soft bounced, hard bounced, unsubscribed, skipped, and spam

      1. Toggle Show statistics in numbers ON/OFF to view either number amounts, or percentages

   2. Engagement Analysis - Track how metrics change over time, including delivered, opened and clicked

      1. Filter by a specific date range > either set a specific start and end date or select a preset range, such as Last 90 Days

   3. Conversion Summary - If your campaign is linked to purchases, you will see a summary of the total Revenue generated and the average RPR (Revenue per Recipient)

   4. Conversion Analysis - Track how orders change over time

      1. Filter by a specific date range > either set a specific start and end date or select a preset range, such as Last 90 Days

   5. Details - View which individual contacts engaged for each metric, including delivered, opened, clicked, ordered, replied, hard bounced, soft bounced, complained, unsubscribed, skipped, and failed

      1. Select one, multiple, or all contacts > and click [Add Tag] to automatically tag contacts based on how they engaged (e.g. tag all contacts who ordered from seeing your campaign with “Purchased: from email”)

      2. Click the [Export] button, the save all of this data in a CSV file

6. At the top, click on the [Click Performance] tab, to view:

   1. Total Clicks - Total number of times all links in your email were clicked (including multiple clicks from the same recipient)

   2. Total Unique Clicks - Total number of times all links in your email were clicked (excluding multiple clicks from the same recipient)

   3. Unique Engagements - Total number of recipients who clicked at least one link in your email

   4. Clicks per Unique Open - How many unique opens resulted in at least one link click (a key indicator of how engaging your email content and CTAs are)

   5. Links in This Email - Displays a table of all links used in your email, including the URL, Source (e.g. text, button, or image), Total Clicks, and Total Unique Clicks

7. At the top, click on the [Tags] tab, to view a table of the tags added from the email, including the Tags Added, Triggered By (e.g. the link clicked), and Contacts in Segment (i.e. how many contacts received the tag)

   1. Click the [View Contacts] button, to see all of the contacts who received the tag

Note: the Click Performance and Tags tabs will only be available if the Track Clicks option or the Add Tags option was toggled ON and configured, in the email settings, before sending.

1. From the Ivorey main menu, go to Workflows > open your workflow > and on the left-hand sidebar menu, click the [Stats View] button, to view quick data summaries for each email in your workflow

2. To view more information, for a specific email, click on the email > click on the [Statistics] tab > and click [View Details], under any of the metrics

3. On the Summary tab:

   1. Engagement Summary - View metrics for how many emails were delivered, opened, clicked, soft bounced, hard bounced, unsubscribed, and spam

      1. Toggle Show statistics in numbers ON/OFF to view either number amounts, or percentages

   2. Engagement Analysis - Track how metrics change over time, including delivered, opened and clicked

      1. Filter by a specific date range > either set a specific start and end date or select a preset range, such as Last 90 Days

   3. Details - View which individual contacts engaged for each metric, including delivered, opened, clicked, ordered, replied, hard bounced, soft bounced, complained, unsubscribed, and failed

      1. Click the [Export] button, the save all of this data in a CSV file

4. At the top, click on the [Click Performance] tab, to view:

   1. Total Clicks - Total number of times all links in your email were clicked (including multiple clicks from the same recipient)

   2. Total Unique Clicks - Total number of times all links in your email were clicked (excluding multiple clicks from the same recipient)

   3. Unique Engagements - Total number of recipients who clicked at least one link in your email

   4. Clicks per Unique Open - How many unique opens resulted in at least one link click (a key indicator of how engaging your email content and CTAs are)

   5. Links in This Email - Displays a table of all links used in your email, including the URL, Source (e.g. text, button, or image), Total Clicks, Total Unique Clicks

5. At the top, click on the [Tags] tab, to view a table of the tags added from the email, including the Tags Added, Triggered By (e.g. the link clicked), and Contacts in Segment (i.e. how many contacts received the tag)

   1. Click the [View Contacts] button, to see all of the contacts who received the tag

Note: the Click Performance and Tags tabs will only be available if the Track Clicks option or the Add Tags option was toggled ON and configured, in the email settings, before sending.

The best way to track email campaigns set to resend to unopened contacts is by using the Click Tracking feature in your email settings. You can learn more about that in our Create and Send Newsletters guide.

If you don’t see any statistics for a specific campaign, make sure your email has been sent and delivered successfully. Drafts or scheduled campaigns won’t show data until they’re sent.

Soft bounces are temporary (e.g. full inbox). Hard bounces are permanent (e.g. invalid email) - these are important to note, as they can harm your sender reputation.

Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays.

Click Performance data will only display for campaigns where the Track Clicks option was toggled ON, before sending.

Click data will begin appearing as soon as recipients start engaging with your email.

Tags data will only display for campaigns where the Add Tags option was toggled ON and configured, before sending.