Content AI is a built-in writing assistant inside of Ivorey™ available wherever you're creating content: in Social Planner, Blogs, and Emails. It helps you generate new content and refine text you've already written, using a few guided details about your brand and what you're trying to say.
Your Brand Voice gives Content AI your tone, audience, and messaging, so the content it generates sounds like you rather than something generic. Setting this up first makes a real difference to the quality of what you get back. You can learn how to do this here.
This guide is perfect if you want to:
Generate fresh, on-brand copy for your social posts, blog content, and emails, without starting from a blank page
Quickly fix grammar, spelling, length, or tone in text you've already written
Keep every piece of content aligned with your Brand Voice
Content AI is a capable, multi-functional writing assistant inside Ivorey™. But like any tool, it works best when you know what it's built for. Here's a quick overview of what it can do, and where its current limits are.
Generate a social media caption - tailored to your chosen platform and content type in Social Planner
Generate blog content - draft an outline, introduction, or specific section from a title, description, and keywords
Optimise email copy - create a text section, button, or subject line using a context, description, and tone
Fix grammar and spelling - quickly correct text you've already written
Adjust the length or tone of existing text - make it longer, shorter, or simpler
Doesn't build a whole email or page - that's what Email AI and Website & Funnel AI are for. Content AI works within your existing content, refining smaller pieces of text rather than a whole layout
Doesn't guarantee accuracy - as with any AI tool, always read through what Content AI generates before you publish it, to make sure it's accurate and sounds like you
Content AI works through simple, guided prompts - you answer a few quick questions or tell it what you need, and it generates written content for you to review, edit, or add to your work.
Content AI can generate a caption tailored to the platform and post type you choose, using guided questions instead of a blank prompt box.
From the Ivorey™ main menu, go to Marketing > click Social Planner
Click the [+ New Post] button > and select Content AI from the dropdown menu
Select your platform (e.g. Facebook, Instagram, LinkedIn) and your content type (e.g. Post, Reel)
Review your Brand Voice fields, which are auto-filled where possible. Note: You can override or add to these fields at any time.
Fill out the mandatory fields, which are always visible, including your key message, content goal, and number of variations
(Optional) Expand the collapsible menu to answer optional questions, such as call to action, target audience and additional instructions
Review the variant options > and select the variant you’d like to use by clicking the [copy] button. This will automatically copy that variant’s copy into the box on the right
Click [Generate] > review the content Content AI creates for you > make any final edits > and schedule or publish your post as usual
Use Content AI to draft an outline, introduction, or specific section for your next blog post, or to quickly polish text you've already written.
From the Ivorey™ main menu, go to Sites Pages > Blogs > and open a new or existing blog post
Inside the top right corner of the post editor, click the three dots ··· > and [🤖 Content AI]
Choose the type of content you'd like to generate:
Outline: bullet points that structure your blog and give a general idea of the post
Introduction: the opening paragraph that shares the main concept of the post
Specific Section: content for one section, if your post is broken into multiple parts
Add your Content Title, a brief Content Description, relevant Keywords, and select your preferred Writing Tone
Choose your Number of Variations (1 to 5) > and click [Generate]
Click Copy next to the variation you'd like to use > then click [Continue] to add it to your post
Note: To quickly fix grammar and spelling, or adjust the length or tone of text you've already written, select the text you want to update and a little 🤖 will float above the text box > click on the 🤖 > and choose from Improve Writing, Fix Spelling and Grammar, Make Longer, Make Shorter, or Simplify Writing
Use Content AI to draft an outline, introduction, or specific section for your next email, or to quickly polish text you've already written.
From the Ivorey™ main menu, go to Marketing > Emails > Campaigns or Templates > and create a new campaign/template, or open an existing one
To generate a text section:
Drag a new Text Block into your email, or click into an existing one (You will need to click into a text block to see the option available)
Click the [🤖 Content AI] in the far right corner of the top formatting bar
Select from the below options that best suit your goal:
Generate with AI
Improve writing
Fix spelling and grammar
Simplify writing
Make longer
Make shorter
Follow the prompts provided in the box that appears to finalise the section
Yes. You can save your post, blog, or email as a draft and come back to complete it later.
Optional questions aren't required, but answering them helps Content AI generate more tailored, effective content for your chosen platform.
Yes. Content AI is one option alongside your usual content creation methods, so you can always write and build manually if you prefer.
Hit the support chat widget inside Ivorey™ - we can:
Walk you through any of the steps
Troubleshoot anything that is not working
We are here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍
