SEO (Search Engine Optimisation) is what helps search engines like Google find, understand, and rank your content, so the right people can discover your business organically. Every page you publish inside Ivorey
- whether it's a website page, funnel, blog post, or online store - comes with built-in SEO settings ready for you to fill in. Taking the time to configure these settings for every page you publish is one of the simplest, highest-impact things you can do for your long-term visibility over time.
This guide is perfect if you want to:
Set up SEO titles, descriptions, and keywords for your Ivorey site pages
Add custom meta tags or canonical links to your pages
Ivorey includes built-in SEO fields for site pages, to control how your pages appear in search engine results, and how they look when shared on social media. This gives search engines the context they need to rank your content correctly. Set up your meta data, keywords, and other SEO settings for each page to drive organic traffic to your site pages, without any extra involvement from you.
From the main Ivorey menu, go to Site Pages > Websites / Funnels / Stores / Webinars / Blogs (depending on the asset you want to set up SEO for) > click to open your website/funnel etc.
Click the [Edit] button on the specific page or funnel step you want to update the SEO for (this must be configured for each individual page) > and click on the 
SEO & AI search optimization icon in the top left toolbar, to configure your SEO details
Content:
Title - the headline that appears in browser search results and tabs (aim for under 70 characters, and include your most relevant keyword)
Description - add a short summary of the page. This will appear below your title in search results (aim for under 155 characters and write it as an invitation to click)
Keywords: enter relevant search terms separated by commas (e.g. coaching, business, women)
Author: add an author name (e.g. Your Name)
Images: upload an image that will display as a social sharing image when this page is shared via message or social media - a clear, branded image works best here
Links and Tags:
Custom Meta Tags (optional): add additional custom meta tags for advanced SEO control (see the FAQ section below for guidance on when to use these)
Canonical Link (optional): use this if you have duplicate or very similar pages and want to specify which one search engines should treat as the preferred version (paste in the full URL of the preferred page)
Language: select the language of your page from the dropdown
Schema Markup (optional): allows for you to add a Schema Markup to your page for immediate discoverability, refer to our Generate Schema Markup guide for step-by-step instructions
Click the [Save] button at the top right of your page to save your changes > and click [Publish] if your site page was already live, or is ready to go live
Note: As you fill in the above information, a preview of what your social sharing will look like will appear above the categories.
Hosting a blog within Ivorey is an excellent way to expand your online surface area and presence, allowing you more room to post about topics and publish articles related to your field of expertise and business. In addition to the SEO settings available for your blog site pages (as shown above), each blog post has its own SEO fields, which you can seamlessly complete when setting up or updating the post details.
Please refer to our Create a Blog Post guide for the detailed steps.
Yes, for optimal SEO you should these details wherever possible. Search engines index pages individually, so a title and description set on your Home page does not carry over to your other pages. Every published page, funnel step, and blog post should have its own unique SEO title and description.
Custom meta tags are hidden HTML (code) snippets that provide additional instructions to search engines and browsers. Common uses include preventing a specific page from being indexed by search engines (using a "noindex" tag), verifying your site with Google Search Console, or optimising how your pages appear when shared on specific platforms. These are an advanced setting, and in most cases, you won’t need them for everyday page publishing.
Yes, if you have pages you do not want to appear in search results (such as thank you pages, checkout pages, or private content pages) you can add a custom meta tag with the name robots and the content noindex. This instructs search engines to skip indexing that page entirely.
A canonical link tells search engines which version of a page is the preferred one, when multiple similar or identical URLs exist. For example, if you have a thank-you page that can be reached via different URLs, you can use a canonical link to point search engines to the one you want indexed. If your pages all have unique URLs and content, you generally do not need to worry about this setting.
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