This article is one step from our Master Help Guide: All About Online Stores. We recommend starting with the visual walkthrough video and examples inside the Master Help Guide before diving into the technical breakdown below.
Each Master Help Guide acts as your project plan – teaching you the feature, laying out the steps in the right order, and linking to every resource you’ll need along the way.
This guide is perfect if you want to:
Recover lost sales when customers abandon their cart
Send a branded abandoned cart email instead of the system default
Use a pre-built, conversion-focused email template from the Ivorey
Template Library
Control when the abandoned cart email is sent after a cart is abandoned
Customise your subject line, copy, images and signature to match your brand
Abandoned checkout notifications are great for re-engaging potential leads and converting them into customers. By sending a reminder to people who have abandoned their carts, you have the opportunity to bring them back to your online store and encourage them to complete their purchases. This feature helps in maximising revenue and optimising the conversion rate of your e-commerce business.
Download and Customise the Abandon Cart Email Template:
From the Ivorey main menu, go to [Marketing] > then along the top menu bar hover over [Emails] > click [Templates]
Click [Create Folder] if you would like your store emails organised in their own folder > then click [+ New] > [Email Marketing Templates] > select the [Payment Emails] category on the left hand menu > then click on [Abandon Cart (for stores)] email > and click [Continue] to download the email template into your account
Customise the email template to your branding > then click [Save Template] at the top right of your page
Add email template to Abandon Cart Settings and set time
From the Ivorey main menu, go to [Payments] > then along the top menu bar click on [Settings] > and click on the [Notifications] tab
Under 'Email Template' select the [Abandon Cart (for stores)] email you just downloaded and customised
Next to 'Send after' adjust the number of hours you would like to wait after the customer abandons their cart before this email is sent (e.g 3 hours)
Click the [Save] button to update your changes
While in your abandon cart settings, you can also toggle off 'enable confirmation email' if you plan to send a customised one inside your post-purchase workflow, or you can leave this toggled on if you are happy for a system default email to go out to your customers once they purchase
Click the [Save] button to update your changes
Yes. You can turn abandoned checkout emails off at any time by going to [Payments] > [Settings] > [Notifications] and toggling the notification off.
Yes. The default delay is 10 hours, but you can adjust it from the notification settings panel.
Not by default but you could set up a custom workflow to send SMS manually or as part of an automation.
Hit the support chat widget inside Ivorey - we can:
Upload the templates to your account
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey account. Or if you are looking for done-for-you support, you can browse our current services here 
