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All About Quizzes: A Master Help Guide

Wondering how to build a quiz to generate leads? This guide will show you the step-by-step process!

Grace from Ivorey™ avatar
Written by Grace from Ivorey™
Updated over 2 weeks ago

The Quiz Builder is a tool designed for the creation and management of quizzes for educators, trainers, and businesses. It offers a range of customisation options, making it easy to design quizzes, and analyse results. It is great for creating educational tests or interactive quizzes for engagement and to generate leads.

Important note: The Quiz Builder is designed for scored assessments where answers have point values and results are calculated based on total score or category scores.

Because of this, it isn’t well suited for personality or archetype-style quizzes that rely on complex logic patterns to match someone with a specific type or result.

We suggest using the Quiz Builder for more linear use cases like knowledge tests, lead segmentation, or product/course recommendations where scoring logic aligns naturally with the quiz structure.

Quizzes Visual Walkthrough

Watch a visual walkthrough to explore building your website on Ivorey™ below:


Ways to use the Quiz builder:

  • Lead Nurturing & Marketing: Convert quiz-takers into potential customers by personalising follow-ups and segmenting audiences for targeted outreach.

  • Education & Training: Assess student knowledge, reinforce learning, and personalise instruction through interactive assessments.

  • Product & Course Recommendations: Suggest relevant courses, products, or services based on quiz results to improve conversion rates.

  • Event Engagement & Interaction: Use quizzes at events to engage audiences, test knowledge, or collect insights.

  • Certification & Compliance: Validate skills, ensure compliance with training requirements, and issue certifications based on quiz performance.

  • Comprehensive Analytics & Insights: Gain data-driven insights into user responses and quiz performance for strategic decision-making.

  • Increased Engagement & Interactivity: Enhance user experience with adaptive quizzes that adjust based on responses.


Features of the Quiz builder:

  • Drag-and-Drop Interface: Easily create quizzes by dragging and dropping different question types, multimedia, and answer options.

  • Multiple Question Formats: Supports multiple-choice, true/false, short answers, essay questions, dropdowns, ratings, and more.

  • Scoring System: Customise scoring methods for individual questions and quiz sections. You can also use branching logic and assign scores to categories.

  • Tiers and Categorisation: Organise quiz results into categories and assign different score levels.

  • Quiz Sharing: Share quizzes via direct links or embed them on websites and funnels.

  • Result Template Customisation: Personalise the results page using the result builder including images, text, CTA buttons, and tier colours.

  • Notifications: Set up internal email alerts and auto-responders for quiz submissions.


How to build your Quiz:

  1. From the Ivorey™ main menu, go to [Site Pages] > along the top menu bar hover over [Quizzes] > then click on [Builder]

  2. Click on the [+ Add Quiz] button top open the quiz builder.

    → You can choose start from scratch or start from templates. Templates are great for speeding up the process.

  3. Use the left hand sidebar to drag and drop question types onto each slide. You can edit the questions from the settings bar on the right hand side of the screen.

    → Click on each question to edit it using the right-hand settings panel.
    → You can rearrange questions, set options, add validations, or even enable jump logic.

  4. Assign Categories & Scores to define scoring for each question to determine the final result.

    → Define how scores are calculated for each question.
    → Assign different scores for each answer and apply category tags if needed.
    → Use the “Jump To” feature for branching logic.

  5. Make sure you also add the name and email fields at the end or the start of the quiz so you can connect the submissions back to the contact.

  6. Next you can customise the Result Page and personalise the results display.

    → Scroll to the Results Template at the bottom of the quiz builder.
    → Click Edit Template to personalise the layout, colours, CTAs, and score tier content.
    → You can show different messages depending on the score achieved.
    → Add dynamic elements like logos, booking links or lead magnets.

  7. Click [Save] on your results page > then be sure to Preview you quiz before pressing the [Save] button at the top right of your screen.

  8. Now you are ready to share your quiz! To grab the link or embed code for your quiz, click the [Integrate] button at the top right of your screen and copy the code or link.


FAQ

Can I integrate Quiz Builder with my website?

Yes, you can embed quizzes on your website using the provided embed code or direct links.

Can I customise the scoring system?

Yes, Quiz Builder allows you to assign different points to each question and set up category-based scoring.

How can I analyse quiz results?

Navigate to Sites > Quizzes > Submissions to view and export quiz responses and performance data.

Can I automate follow-ups based on quiz scores?

Yes, using the Quiz Submitted Trigger in workflows, you can set up automated follow-ups like emails and SMS messages.

Does the Quiz Builder support branching logic?

Yes! You can use “Jump To” rules to guide users through different paths based on their answers.

Can I customise the result page for each score range?

Absolutely. You can set score tiers (e.g. Low/Medium/High), edit colours, text, and even add booking buttons or CTAs.


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