before you dive in
ivorey gives you two ways to build your online presence: AI Studio and our drag-and-drop builders. Both can create beautiful websites, landing pages, and funnels with working checkouts, so the right choice comes down to what your project needs and how you like to work. This guide walks you through both, so you can choose with confidence.
what are AI studio and the drag-and-drop builders?
AI Studio is your built-in vibe coding studio. You describe what you want in a conversation, and AI builds a fully designed, interactive site, which you can keep refining with prompts or with manual Visual Edits. Please refer to our AI Studio guide for all the details.
Drag-and-drop builders are where you build your websites, funnels, blogs, online stores, and webinar funnels, with full manual control. You can start from one of our ready-made templates or from scratch, and use Website & Funnel AI inside the builders to generate and edit pages for you.
This guide is perfect if you want to:
Choose the best place to build your next website, funnel, store, or project
Make sure your builder supports what your project needs, such as physical products, a blog or ad tracking
Understand how AI Studio and the drag-and-drop builders can work together
choose where to build
Start with what your project needs, as some features are only fully supported in one builder. Then think about how you like to work.
question 1: what does your project need?
Some projects rely on features that are only fully supported in one builder, so check this before you start.
Choose AI Studio if your project needs:
Something interactive - such as guided journeys, mini-challenges, digital worksheets, or tools your audience can work through
Something flexible or custom - such as complex designs, dashboards, or experiences that go beyond what a drag-and-drop page can do
Choose the drag-and-drop builders if your project needs:
Physical products - AI Studio checkouts don't currently offer shipping or pickup options. Please refer to our Online Stores Master Guide to get started
A blog - AI Studio doesn't have a built-in blog manager. Please refer to our Blogs Master Guide to get started
Reliable conversion tracking for paid ads - the drag-and-drop builders supports a native Pixel and Conversions API setup, and stores UTMs and Facebook attribution on the contact for your workflows to use. AI Studio only supports tracking through custom code. Please refer to our Third Party Pixel Tracking and Meta Ads Conversions API Event Tracking guides to get started
question 2: how do you want to build?
If your project could work in either builder, think about how hands-on you want to be with the design.
Choose AI Studio if you're happy for AI to do all of the building, with more advanced vibe coding and design flexibility, and some manual control
Choose the drag-and-drop builders if you prefer drag-and-drop elements with full editing control, starting from a ready-made template or from scratch, with Website & Funnel AI whenever you want a hand
Combine the drag-and-drop builders with Claude if you want to keep building there, with more design flexibility for specific sections, pages or your full website
the bottom line
AI Studio - more advanced AI vibe coding and full design freedom, with some manual control
Drag-and-drop builders - full drag-and-drop control, from a template or from scratch, with AI support whenever you want it
Drag-and-drop builders with Claude - all the features of the drag-and-drop builders, plus custom-coded sections, pages or a full website
Here's a quick reference for common project types:
project type | where to build |
|---|---|
Websites and landing pages | Either, based on your preference |
Websites that need advanced design | AI Studio |
Opt-in, sales and upsell funnels | Either, based on your preference |
Funnels/pages that need conversion tracking | Drag-and-drop builders |
Stores selling physical products | Drag-and-drop builders |
Blogs | Drag-and-drop builders |
Interactive pages, workbooks and tools | AI Studio |
Quizzes | Either, based on your preference |
Webinar funnels | Drag-and-drop builders |
use both together
You don't need to choose one builder for your whole business. Many members build their core website in one and add projects from the other where they fit best.
Link to a blog built in Blogs from your AI Studio project's navigation menu
Add an AI Studio page to your existing website - paste your website URL into your AI Studio prompt so AI can match its look and feel, then link to the new page from your website
Use an AI Studio form on a website or funnel page - create and connect the form in AI Studio, then copy its embed code into your page in Websites
Embed ivorey surveys, quizzes, and review widgets into an AI Studio project by pasting their embed code into the AI Studio chat
customise your pages with Claude
If you love the drag-and-drop builders but want a design their elements can't create, Claude can write the code for you, whether that's a single section, a full page, or every page of your website. You paste the code into a custom code element on your page, or into the page's Custom CSS to restyle existing elements, so you get extra design flexibility while keeping features like blogs, checkouts and conversion tracking.
Please refer to our Customise Your Pages with Claude guide.
frequently asked questions
can I move my project between AI studio and the drag-and-drop builders later?
No, AI Studio projects can't be moved or copied into the drag-and-drop builders, as they're managed in a separate workspace. That's why we recommend checking what your project needs before you start.
If you'd like to rebuild an existing drag-and-drop page in AI Studio, you can paste its live URL into your prompt. AI uses it as direction for the structure, layout and style, rather than recreating it exactly.
need help?
Hit the support chat widget inside ivorey - we can:
Walk you through any of the steps
Troubleshoot anything that's not working
We're here and ready to help via the chat widget in the bottom right of your ivorey account. Or if you are looking for done-for-you support, you can browse our current services here 🤍