Getting Started With Ivorey™ Webinar Funnels
Before you dive into creating your webinar funnel, here’s a quick overview to help you understand how webinar funnels work inside Ivorey™, what they’re designed for, and when they’re the right fit for your needs.
Learn the basics of webinar funnels
Learn the basics of webinar funnels
A webinar funnel is a guided sequence of pages that takes your audience from registration to watching your webinar, and finally to purchasing your offer.
Unlike a website (where visitors click around freely), a funnel gives people one clear next step. This creates a focused, distraction-free journey that increases conversions.
A simple webinar funnel usually includes:
Registration page - promotes your webinar and collects sign-ups
Webinar live / replay page - where people watch the training
Sales page - introduces your offer after the webinar
Checkout page - collects payment
Thank-you / confirmation page - outlines next steps
Webinar funnels work well because they allow you to build trust and authority by teaching first, warming your audience before introducing your offer. As people watch your webinar, you naturally overcome their questions and objections, making the transition into your offer feel seamless and aligned.
They’re especially effective for higher-ticket or more considered purchases, because the value delivered upfront helps justify the investment. And unlike a website journey, a webinar funnel creates a streamlined, step-by-step pathway that’s easy to track, measure, and optimise.
When to use a webinar funnel
When to use a webinar funnel
Webinar funnels are best used when you want to educate first, and then guide your audience toward one specific offer. They work best for:
Evergreen Webinar Content - You can turn one training into a 24/7 lead-generation and sales asset. The webinar plays automatically, and the funnel moves people into your offer.
Live Masterclass or Workshop - Collect registrations, send reminder emails, deliver the session, and direct attendees to your offer immediately afterward.
Coaching or Course Upsells - Teach a mini-topic, then seamlessly lead into a paid program, coaching package or course.
If your audience needs context, teaching, or warm-up before buying, a webinar funnel is often the most effective approach.
We don't recommend this type of funnel if:
Your webinar topic doesn’t naturally lead into the offer
You’re selling multiple unrelated products in one flow
Your offer is low-ticket or impulse-driven (a payment link or simplified sales funnel would work best for these)
Types of webinar funnels you can create in Ivorey™
Types of webinar funnels you can create in Ivorey™
There are two types of webinar funnels you can build inside Ivorey™, and your choice depends on how you plan to deliver your training:
On-Demand Webinar - A pre-recorded training that people can watch anytime. Perfect for evergreen funnels, global audiences and hands-off lead generation. Once someone registers, the video appears instantly, and the funnel continues guiding them into your offer.
Live Webinar - A scheduled, real-time session where you present or teach live (e.g. via Zoom), with a specific date and time for people to join. Ideal for launches, high-engagement events, and time-sensitive offers. You can interact with attendees live, answer questions, and pitch your offer while energy and motivation are highest.
A Visual Walkthrough of Webinar Funnels
How To Set Up A Webinar Funnel: A Step-By-Step Guide
Follow these steps in order - we've linked every step and resource you'll need below. Open the first one in a new tab, and come back to this master guide which acts like your project plan, giving you everything you'll need along the way.
Customise a webinar registration form template (essential for both on-demand and live webinars)
Customise a webinar funnel template or create your own
Connect your offer to the funnel
Set up your funnel workflows and emails (so contacts get tagged and emailed after sign-up and purchase)
Preview your webinar funnel and place a test purchase (before publishing / going live)
Frequently Asked Questions about Webinar Funnels
Can I host my webinar funnel on the same domain as my website?
Can I host my webinar funnel on the same domain as my website?
Yes, you can have your webinar funnel on your main domain, alongside your website. You can simply create a different URL path under your main domain. For example, yourdomain.com/webinar-name.
Need Help?
Hit the support chat widget inside Ivorey™ - we can:
Drop the templates directly into your account if you can't find them
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍