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Choosing How To Sell Through Ivorey™

Grace from Ivorey™ avatar
Written by Grace from Ivorey™
Updated over 2 weeks ago

As a business owner, you need flexibility in how you sell your offerings. Ivorey™ gives you many different ways to sell, each designed for specific business needs and stages. Let's explore each option so you can choose what works best for you right now.

Remember: Don't let perfect be the enemy of progress. Start with what you need right now, knowing you can evolve your systems as your business grows. Ivorey™ is designed to grow with you - from your first payment link to your most sophisticated sales funnel. Browse through the most popular ways to sell in Ivorey™ below!


Payment Links (Quickest Way To Sell Anything)

A payment link is the fastest, simplest way to accept payments inside Ivorey™ - with no website, funnel, or domain setup required. Think of it as preparing a cart for someone in advance: you choose the product(s), set the price, and send them a ready-to-pay checkout page. All your customer needs to do is enter their details and click pay.

Payment links are perfect for:

  • Anything you need fast - prepare a payment link in 1 minute.

  • Closing a hot lead - use the send feature to direct email/sms a link, or drop it to someone in a DM.

  • Limited-time offers – set an expiry date to create urgency.

  • Personalized sales – pre-populate details, apply coupons, or customize the order for a specific contact.

  • Embedding in buttons anywhere – drop the checkout link behind a button on your website, inside a funnel, or in an email to make buying seamless.

Payment Link Advantages:

  • Fastest way to start selling

  • Simple intuitive setup

  • Can add multiple products

  • Can add expiry dates

  • Can auto-apply coupon codes

  • Can auto-populate a contacts details

  • Can auto-send via email or sms

  • No need to connect a domain

⚠️ Payment Link Limitations:

  • Limited branding options

  • Fixed orders - the customer can only adjust quantities but must buy all products added to the link

  • No detailed analytics

  • Limited upsell opportunities

  • No abandoned cart follow-up


Offer Checkouts (Easiest Way To Sell Courses)

An offer checkout is the simplest way to sell a course or bundle of courses. Offer checkouts are built only for courses. They instantly generate a checkout page that not only processes payment, but also grants access and sends login details automatically, with no funnels or complicated workflows required. They’re perfect for:

  • Selling courses directly – once purchased, access is granted and login details are sent automatically (after toggling on a few extra settings).

  • Adding simple branding – upload a banner, mock-up image, and short description without needing to design a full on sales page.

  • Special containers or programs – set access start and end dates if people should only access course access for specific times.

  • Flexible pricing models – one-time payments, free trials, recurring subscriptions, or even make them free.

  • Embedding a checkout anywhere – add the link to a button on any website (Ivorey or external site), drop it in an email, on a button in your link in bio, or send it in the DMs.

  • Simple upsells – add another course offer as an upsell right after checkout, without needing a funnel or complicated workflows.

Offer Checkout Advantages:

  • Quick and easy setup

  • Can bundle multiple courses

  • Pre-populates a link even if you don't have a domain

  • Accepts coupon codes

  • Can set start and end dates for access to your course

  • Can add upsells into other courses

  • Can automatically grant course access and send login email

⚠️ Offer Checkout Limitations:

  • Limited design functionality

  • Single price point only

  • Limited design options

  • No detailed analytics

  • No abandoned cart follow-up


Sales Funnel (Advanced Way To Sell a Specific Offer)

A sales funnel is a set of website pages designed to promote and sell a specific offer. Inside Ivorey™, funnels are built in the website builder - you can design from scratch, or use one of our pre-made sales funnel templates that already include the key pages you need:

  • A sales page to present your offer.

  • An order form page for checkout.

  • A thank you page to confirm and guide next steps.

Sales funnels are more advanced than simple payment links, offer checkouts, online stores or invoices. They take extra time to set up because they often involve design, copywriting, and connecting workflows - but they give you maximum control and capability. They're best when you want to:

  • Scale an offer that’s already proven and will stay long-term.

  • Leverage our templates and resources to create a beautiful, persuasive customer journey.

  • Access full analytics and advanced options for tracking and optimization.

  • Build a complete sales experience with testimonials, FAQs, or welcome videos.

  • Have advanced options and control over design, checkouts and other functionalities such as abandon carts, bump offers and more.

If you don’t have the time or space right now to build a full sales page, a simple payment link may be the better option to get paid quickly. Once your offer is selling consistently, you can then choose to invest more time/energy into building a sales funnel. Otherwise,if you’re ready to invest the time and effort to create the best possible experience for your audience with the most advanced capabilities too, a sales funnel is the way to go.

Sales Funnel Advantages:

  • Complete control over customer journey

  • Full analytics and tracking

  • Can add bump offers at the checkout

  • Advanced automation capabilities

  • Full creative control over design

  • Stunning sales funnel templates available

⚠️ Sales Funnel Limitations:

  • Requires more initial setup time

  • Requires brading, copy, imagery

  • Requires basic web design

  • Slightly steeper learning curve


Online Stores (For Add-To-Cart Functionality)

An online store is the best way to showcase and sell multiple products at once. Unlike a single payment link or offer checkout, stores give your customers the familiar “add-to-cart” shopping experience. You can display products with images, descriptions, and prices, let customers browse, and allow them to add multiple items to their cart before checking out in one smooth transaction.

Online stores are ideal when you want to:

  • Sell physical or digital products.

  • Give customers choice and flexibility to buy more than one thing at a time.

  • Quickly add new products without extra setup or design work.

  • Create a more traditional shopping experience with carts, categories, and product listings.

Online Store Advantages:

  • One-time setup, then adding new products takes just minutes

  • Product pages get automatically populated for you

  • Stunning online store templates available

  • Hosted on your own domain

  • Full analytics for page views, purchase conversions and abandon carts

  • Basic inventory and shipping management for physical products

⚠️ Online Store Limitations:

  • Not recommended for high-ticket sales - stores are better for lower ticket or bundled selling

  • Requires some basic design skills to customise our templates or create your own (we can also do this for you via our Agency)

  • For high-volume physical product sellers, traditional e-commerce platforms may be better suited due to more integrations


Proposals & Invoices (Best For Bespoke Services)

Proposals are perfect when you sell custom or service-based packages that don’t fit a simple checkout. Instead of a plain invoice, you can send a branded proposal with options, add-ons, and payment plans. Once accepted, Ivorey auto-generates the invoice and can redirect straight to payment. Built-in reminders can then follow up automatically with email reminders until it’s paid.

Proposals and invoicing are ideal when you want to:

  • Sell bespoke packages or services with variable pricing.

  • Let clients choose between payment plans, pay-in-full, or optional add-ons.

  • Bundle your terms, contract, and payment into one seamless experience.

  • Automate invoicing and reminders without setting up complex workflows.

  • Get time stamped client signatures to lock in proposal and contract terms.

Proposal/Invoice Advantages:

  • Stunning proposal templates available

  • Prospects can mix-and-match their own services on the proposal, ticking a box for which ones they want

  • Supports one-time, recurring, and scheduled payment plans

  • Invoices can get automatically generated and sent after proposal is accepted

  • Easy option to toggle-on proposal acceptance and invoice payment reminders - eliminating manual follow up

  • After the one-time setup and customising your templates, ongoing proposal and invoice creation is quick and easy

⚠️ Proposal/Invoice Limitations:

  • Required some upfront design and customisation to prepare your templates and settings.

  • Not suited for mass-sending. Proposals and invoices must be allocated to one contact each.

  • Compared to a payment link, the prospect is required to complete additional steps (view the proposal via email, sign/accept, then pay invoice)


Still Need Help?

Hit the support chat widget inside Ivorey - we can:

  • Drop the templates directly into your account if you can't find them

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here 🤍


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