Please follow the steps below to learn how to add a countdown timer to your email, and how to edit the settings to the client experience you want to create:
Go to [Marketing] > [Emails] > [Templates] > and click on the email template you want to add your countdown timer to
Click the [+] icon located along the top right of your screen and drag and drop the countdown element into your email
Click on the countdown element you pulled into your email template > then click [Get Started] on the left hand side
Click the [+ New] button > then select the timer template you want to use from the left hand menu > and click [Continue with this template] at the bottom of your screen
Under the [General] tab > 'Timer Type' you can choose:
'Fixed' which means the countdown timer will start and finish at the same time for everyone
'Recurring' which means the countdown timer will continue to 'loop' or recur as many times as you set the loop number to
'Dynamic' which means the countdown timer will automatically refresh the countdown for each contact depending on when they opt-in/receive the email
Once you select which timer setting you need, fill in the relevant date settings that display underneath
At the bottom of your countdown settings you will see two fields:
'Active timer leads to link' which is the link your countdown will direct your contacts too while the countdown is still active > use your discount offer page.
'Expired timer leads to link' which is the link your countdown will direct your contacts too once the countdown has ended > use your full price or expired offer page.
This is a great way to ensure that your contacts can't access an discounted link after the countdown has ended, or gives you the ability to re-direct them to a landing page if they have missed the cut off time .
Once you have added your timer settings, you can then toggle over to the [Styling] tab and customise the branding of your countdown timer.
When you have finished customising your countdown timer, click [Save] at the top right of your screen to update these changes
Now go back to your email template, click [Save] at the top right of your screen > then refresh your page so your countdown settings update inside the email template.
The countdown timer you just created will now display on the left hand side of your email template, you will need to click on the countdown timer for it to populate into the countdown timer element you pulled into your email template
Frequently Asked Questions
How do I test my timer?
How do I test my timer?
After setting up your timer, send a test email to yourself. Double-check that the timer is counting down, the links work as expected, and the correct page appears when the timer expires. Click here to learn more about sending a test email in Ivorey.
The timer is working, but it’s sending people to the wrong page.
The timer is working, but it’s sending people to the wrong page.
Check the Active timer leads to link and Expired timer leads to link settings. Make sure you have entered the correct URLs for your discounted and full-price pages. Click here to learn more about countdown timers [coming soon]
The timer is automatically redirecting to the expired page
The timer is automatically redirecting to the expired page
This usually happens when the start time is in the past, or not set to dynamic, and the page redirects
What's the difference between a Fixed and Dynamic timer?
What's the difference between a Fixed and Dynamic timer?
A Fixed timer has a universal end date for all recipients, while a Dynamic timer has an end date that is unique to each person based on when they entered the workflow or received the email.
Need Help?
Hit the support chat widget inside Ivorey™ - we can:
Walk you through any of the steps
Troubleshoot anything that’s not working
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here