Set Up a Dedicated Email Domain with Ivorey™
This guide will walk you through setting up a dedicated email domain with Ivorey™ to improve your email deliverability rates.
When you're done, you will have...
A dedicated email domain connected and verified in Ivorey™.
Increased chances of your emails landing in your client's primary inbox.
Full control over your email sending reputation.
Benefits of a Dedicated Domain:
Increased chance of emails landing in inboxes instead of spam or promotions folders.
Maintains your email reputation and sending history.
Prerequisites
Before you begin, make sure you have:
An Ivorey™ account with access to the Email Services settings.
A domain purchased from a provider like GoDaddy or Namecheap.
Your login details for your domain provider.
Walkthrough of how to set up your Dedicated Sending Domain
Watch a visual walkthrough to set up your dedicated email domain and improve deliverability below:
Click here for the written version
Click here for the written version
How to Set Up Your Dedicated Sending Domain
Navigate to Email Services: Go to [Settings] and select [Email Services].
Add a Dedicated Domain: Click [+ Add & Verify Domain].
Enter a Subdomain: Enter a new subdomain (e.g.,
mail.yourdomain.com). We highly recommend using a subdomain to avoid impacting your main email address.
Get Your DNS Records: Ivorey™ will provide a set of DNS records (TXT, CNAME, and MX) for you to copy.
Update DNS Records Manually: Log in to your domain provider's control panel and navigate to the DNS management section. Create new records according to the details Ivorey™ provided.
Verify Records in Ivorey™: Return to Ivorey™ and click [Verify Records].
Add an Optional DMARC Record: We strongly recommend adding a DMARC record to further enhance email security and deliverability. Follow the instructions provided by Ivorey™ to add this record in your domain provider's DNS settings.
Complete the Setup: Once all records have a green tick, your dedicated domain is fully set up!
Steps to set up email marketing using a dedicated domain:
1: Navigate to settings:
Go to the settings menu located at the bottom left corner of your Ivorey dashboard.
Select [Email Services].
2: Add a dedicated domain:
A pop-up will appear recommending a dedicated domain. Click the button to proceed.
Ivorey recommends using a subdomain (e.g., [invalid URL removed]) to avoid impacting your main email address.
3: Verify domain ownership:
Click [Add and Verify] to begin the verification process.
Ivorey will provide instructions for adding TXT, CNAME, and MX records to your domain provider's DNS settings.
4: Update your DNS records (Manual):
If your domain provider isn't listed for automatic setup, you'll need to update the DNS records manually.
Copy the provided TXT, CNAME, and MX record details from Ivorey.
Log in to your domain provider's control panel and navigate to the DNS management section.
Create new records according to the copied details (Host, Value/Destination).
5: Verify records in Ivorey:
Once you've updated your DNS records, return to Ivorey and click [Verify Records].
It may take some time for the verification to complete (usually within a few minutes to 24 hours).
Optional: add DMARC record (for increased security):
Although not mandatory, adding a DMARC record further enhances email security and deliverability.
Follow instructions similar to adding TXT, CNAME, and MX records.
Select and verify Your domain:
Once all records are verified, return to the [Email Services] settings in Ivorey.
Under [Dedicated Domain], select the newly added domain and click [Verify Now]
A green tick ✅ will appear next to each record once successfully verified.
🎉Your dedicated domain is now set up!
Ivorey™ will use this domain for sending emails, improving your sender reputation and increasing the likelihood of emails landing in inboxes.
Testing and Troubleshooting
Why are my emails landing in spam?
Why are my emails landing in spam?
When you first connect a new domain, it goes through a "warm-up" period where your emails may initially land in spam. As your domain builds its reputation over time, your deliverability rates will become very strong. Click here to learn how to warm up a new domain.
My domain is still not connected and it's been a few days, how do I fix this?
My domain is still not connected and it's been a few days, how do I fix this?
If it's been more than 48 hours, double-check that the TXT, CNAME, and MX records were copied correctly. A small typo can cause a connection failure.
My Wix domain is not connecting, how do I fix this?
My Wix domain is not connecting, how do I fix this?
Currently, Wix does not support us using their domains. Click here to learn more about Wix and email marketing.
I can't access business email after setting up dedicated domain
I can't access business email after setting up dedicated domain
Issues with accessing business email after setting this up, may be due to a conflict between Ivorey™ Mail set up, and Gmail (Google Workspace) records. Here’s how to fix this:
Delete the Root Domain and Conflicting Records:
Ensure the user deletes the root domain and any records added in Mail that conflict with Google Workspace. A subdomain is recommended instead.
Check Google Workspace Records:
If the original Google Workspace (G Suite) records are still in place, they should start working automatically once the conflicting LC Mail records are removed.
Add or Verify Google Workspace DNS Records:
If the email still doesn’t work, confirm that the following records are present in the domain’s DNS settings:
MX Records: These route emails to Google’s servers.
SPF Record: Helps prevent spam by verifying legitimate emails.
DKIM Record: Verifies email authenticity.
CNAME Records: Used for various Google Workspace services.
TXT Record (optional): For two-factor authentication.
Frequently Asked Questions
Why can't I see my emails landing in inboxes?
Why can't I see my emails landing in inboxes?
When you first connect a new domain, it goes through a "warm-up" period where your emails may initially land in spam. As your domain builds its reputation over time, your deliverability rates will become very strong. Click here to learn how to warm up a new domain.
Do I need a dedicated sending domain to send emails?
Do I need a dedicated sending domain to send emails?
Yes. Setting up a dedicated sending domain gives you full control over your sending reputation, unlike a shared domain which is used by many users. We strongly recommend this. Click here to learn more about dedicated sending domains.
Why isn't my domain connecting?
Why isn't my domain connecting?
It can take up to 48 hours for your DNS records to be updated. If it's been more than 48 hours, double-check that the TXT, CNAME, and MX records are copied correctly. Click here to learn how to troubleshoot domain issues.
Should I use my root domain or a subdomain with Google Workspace?
Should I use my root domain or a subdomain with Google Workspace?
Subdomins tend to work better and more seamlessly with Ivorey™
we recommend using something like mail.yourdomain.com for instance.
Need Help?
Hit the support chat widget inside Ivorey - we can:
Walk you through any of the steps.
Troubleshoot any issues with your domain not connecting.
Explain the process of warming up a new domain.
We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services here