You’re free to build what you want, scale when you want and grow your business on Ivorey™ - without ever hitting usage caps.
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Most Ivorey™ users will never use more than the inclusions - and that’s by design.
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There are a few optional tools inside Ivorey™ that connect to external services - like email, SMS, phone calls, or AI. These have real usage costs on our end, billed to us by major telecom and delivery providers. Instead of inflating our base pricing to cover this, we give you $10 USD in monthly credit to use however you like. That could cover:

This credit is automatically applied each month and expires at the end of each billing cycle.
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Most platforms give you 3+ plans to choose from, but they all come with limits.
You’ll often find yourself hitting a cap on:

...and when you do, the “upgrade” is usually a steep price jump. We didn’t want that.
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At Ivorey™, we created one plan - the Ivorey™ Plan - with more than enough power, features and inclusions than 90% of our members will ever use.

You get everything upfront. No gated features. No usage caps. And then if your business grows or you want to add extra tools like:

…you simply pay as you go, only if you actually use them. Every month, we also give you $10 USD in free credit to cover a lot of that usage anyway. This model means:

✅ You’re not punished for growing

✅ You’re not locked-in to higher tiers during quieter seasons

✅ You don’t pay for features you’re not using

✅ And the Ivorey™ Plan stays affordable for everyone

Simple, flexible, and built with real businesses in mind.

An SMS segment is a unit of measurement used to calculate SMS charges. Each segment consists of 160 characters. If the message exceeds this limit, it will be broken into multiple segments, increasing the cost.

Example:

The more segments your message contains, the higher the cost. You can use this Messaging Segment Calculator, to calculate the number of segments per SMS.
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When using workflow premium actions, charges apply each time the action is executed, regardless of whether the message is successfully delivered or fails. Billing is based on the attempt, and not the delivery result. If there are multiple retries or failed attempts, each attempt is still charged. Please see the pricing table above for information on the cost per execution.
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SMS credits are billed in USD. If your account is billed in another currency, exchange rate fluctuations and bank conversion fees can result in charges slightly higher than $10 USD.

This is not related to SMS usage, message volume, or conversions. It is solely caused by currency conversion at the time the charge is processed. In some cases, an additional credit may be applied to the account to offset the difference.