Use trigger links to dynamically update URLs in your email campaigns. For instance, if you run monthly or quarterly offer and want to use the same email template, you can set up a trigger link with a custom value that points to the current promotion URL. When a contact clicks on this link, it takes them to the latest promotion page. This way, you can reuse your email template without manually updating the links each time.

You can set up workflows that respond to trigger link clicked. For example, you can create a workflow that sends appointment confirmations and reminders. When a contact clicks on a trigger link in an appointment reminder email, Ivorey™ records the click, triggers the next step in the workflow, such as sending a survey or review request.

Add unsubscribe trigger links for various communication channels, including SMS, Email, Google My Business (GMB), Facebook, and Instagram. A contact who clicks on these links will be unsubscribed from the respective channel. This ensures compliance with opt-out regulations and helps manage communication preferences effectively.

Use trigger links to track a contact's engagement and actions within your SMS and email campaigns. When a contact clicks on a trigger link, their activity is recorded in the contact's activity timeline. This information can be valuable for assessing their behavior and campaign effectiveness.

Embed trigger links within your email campaigns to provide educational resources. For instance, you can include links to tutorials, how-to videos, or articles related to your products or services. Clicking on these trigger links can trigger automated follow-up actions or track a contact's interest in specific topics.

If you're organising events, you can use trigger links in your email invitations. When recipients click on the trigger link to RSVP or get event updates, you can automate the process of confirming their attendance, sending event details, or collecting additional information.

In your email marketing, incorporate trigger links that lead contacts to personalised product recommendations based on their preferences and past interactions. Triggering this link can initiate automated processes to tailor future communications and product offerings.

Please Note: At this time you can't hyperlink text inside an SMS. It will display as a custom value, but will be sent as a link.
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If you want to send a follow up email to contacts that haven't clicked the trigger link you sent, there are some additional steps to setup inside your workflow below:

This ensures that only those who haven’t clicked the link will receive another email, while those who did click won’t receive further follow-ups.

This ensures that only those who haven’t clicked the link will receive another email, while those who did click won’t receive further follow-ups.

You can set up a 'Trigger Link' to in your email. Click here to learn how to create a trigger link.
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Once you have created your Trigger Link and added it to your email, you can now create a Workflow that will use that trigger link to add your preferred tag to the contact profile when they click on the trigger link in the email.

By setting up a trigger link and workflow, it will mean that anyone who clicks on the link in your email will, automatically be tagged to the tag you setup in the workflow