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All About Order Funnels: How To Sell Without A Sales Page

The quickest away to sell a product through Ivorey, without needing a sales page. Simply link this checkout to a button on any website.

IVOREY™ Support Team avatar
Written by IVOREY™ Support Team
Updated over a week ago

Common Questions This Solves:

  • Can I just have a button that sells a product without a full on sales funnel?

  • How do I set up a quick checkout link from my existing website?

  • Can I sell a digital product without needing to create a sales page?

Yes to all of this! All you need is a button or link pointing to the checkout page you’re about to create. We've templated every step of this process for you, and bundled it up into what we've coined: an Order Funnel.

How To Setup An Order Funnel in Ivorey™

STEP 1: Import our Order Funnel template and customise it to your offer

  1. Go to Sites > Funnels, Click + New Funnel and choose from the Funnel Template Library.

  2. Search for "Order" and select the template called Order Form Only Funnel (No Sales Page). This funnel includes just a checkout page and thank you page.

  3. Customize both pages (swap photos, write your product name, change colours etc). Ensure to hit Publish on each page once you're done.

STEP 2: Add your product to the Order Page

  1. Back on the main funnel screen, ensure your Order Form page is highlighted and go to the "Products" tab.

  2. Select your chosen product from the drop down menu. This is what will show up on your order form. If no products are showing, it means you haven't added your products into Ivorey™ yet. To do that, from the main menu of Ivorey™ go to Payments > Products and add your product. It will then be available from the drop-down menu back inside your funnel.

  3. If you want multiple price points to show (e.g. payment plan and pay in full), simply repeat the process for each price point.

STEP 3: Customise our email template to send after purchase

  1. From the main Ivorey™ menu, go to Marketing > Emails > Templates and find our "Post-Purchase Email for [Product Name]" email template. If you can't see this, just select the [+New Email] button on the top right and search our template library. Alternatively, come into the chat widget and we'll gladly bulk import all our bonus email templates straight into your account.

  2. Customise the template with your own text, colours, images etc. Upload the digital product, URL or call link into the button.

  3. Change the email subject line, rename it for easy reference, then hit save.

STEP 4: Create a simple workflow to tag the contact and send the product

  1. From the main Ivorey™ menu, go to Workflows > Create New. Name the workflow "When customer purchases [Product Name]" for easy reference.

  2. Set the trigger to "Order Submitted" and add the filter "Global Product" = [Select your product]. Add another filter if you need to drill down by specific price points.

  3. Add the following action steps:

    1. Add a "Send Email" step and pull in the template that you made in the previous step.

    2. Add a "Add Contact Tag" step and create a tag called "purchase: product name" or similar.

    3. Add an "Internal Notification" step and select notification. Use text such as: {{contact.name}} just purchased [insert your product name]. This will send you a notification when you make a sale (ensure you've downloaded our "LeadConnector" app to your phone).

  4. Toggle onto "Publish" mode and hit "Save".

STEP 5: Share your funnel link or add it into any existing website button

  1. Back under your funnel, go to the "Settings" tab and ensure your domain has been connected.

  2. Set the page path to "/product-name". This is what the URL will become e.g. yourdomain.com/product-name.

  3. Toggle the payment into test mode, open the URL and place a test order.

  4. When you're ready to share, turn your funnel back into Live mode and share the URL anywhere you like (e.g. inside a button on your website).

  5. Whenever somebody clicks that button, they will be led straight to your order page to checkout and buy!

BONUS TIP: Once you've built your first one you can clone the funnel, email template and workflow - tweak a few details and you're done! This method lets you launch and sell products fast, with minimal setup each time.

Need Help?

Hit the support chat widget inside Ivorey - we can:

  • Drop the templates directly into your account if you can't find them

  • Walk you through any of the steps

  • Troubleshoot anything that’s not working

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account 🤍

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