Ivorey™ Workflows are a powerful way to automate responses to comments and deliver specific content to your audience. Here’s a simple breakdown of the two primary use cases for this feature:
Use Case Examples:
Offering a free resource to generate leads: This use case is ideal for giving away free content such as a guide, eBook or any other resource. You can tell your audience to comment a specific keyword on a post, and then have workflow actions that automatically reply to the comment and DM them. Inside the message, it's suggested that you link them out to an Ivorey™ form or funnel, where they can opt in (provide their name and email address) in exchange for the free resource. If you don't want them to provide those details, you can just deliver the resource directly in the DM via the bot! .
Sharing purchase links for paid offers: In this example, you can have people comment a keyword in order to receive a link. The workflow would perform the same as the use case above, except you would change what you write in the DM and the link that you send them.
How To Build A Simple Keyword Bot:
Step 1: Integrate Your Facebook/Instagram Business Profile
Go to Settings > Integrations in Ivorey™.
Ensure your Facebook/Instagram Business Profile is connected.
This integration is essential for the bot to function properly.
Step 2: Set a Keyword Trigger
Navigate to Workflows in Ivorey™ and create a new workflow.
Set the trigger to:
Facebook Comment On A Post and/or Instagram Comment On A Post.Apply the following filters to the trigger:
Page Is: Select your page from the dropdown menu.
Post Type Is: Choose whether to trigger this automation on any post or a specific post.
Contains Phrase: Enter the keyword(s) that will trigger the bot.
Example: “FREECOURSE” for offering a free guide or course.
Step 3: Write Your Post
Create a post encouraging your audience to use the keyword. For example:
"Comment 'FREECOURSE' below to get access to our exclusive training!"
This post will encourage your audience to comment with the keyword.
Step 4: Add Action #1 – Respond to Comment
Add an action to Respond on Comment to acknowledge the keyword.
Write a message the bot will post in response to comments, such as:
"Thank you so much! I just sent you a message."
To enhance engagement, add at least five alternative replies that Ivorey™ will randomly choose from.
Example replies:"Thanks for commenting! Check your DMs for the free course."
"Awesome! I’ve sent you the details in a DM."
Step 5: Add Action #2 – Send a DM
Add the Facebook Interactive Messenger or Instagram Interactive Messenger action.
Configure the DM:
Reply Type: Respond to comment via DM.
Message Content: Write a personalized message to deliver the resource or offer.
Example:
"Hi, thank you so much for your interest! Here’s the free course you requested."
Include a Call-to-Action (CTA):
Add a button with a URL inside it to lead them to:
An opt-in form (e.g., Ivorey™ Form).
A funnel or landing page.
A website page.
Any other type of link.
If you prefer, you can deliver the resource directly in the DM:
Attach a File: Upload a PDF or other document directly into the message.
Share a Link: Add a link to a Google Drive or Dropbox folder for easy access.
Step 6: Set Default Timeout
This is essentially a wait period after the next step, in the case that you want to continue sending more messages. Please note, Meta allows responses only within a 24-hour window so don't exceed that time frame in this step.
Pre-Built Templates Are Available Inside Your Account!
Ivorey™ makes this process even easier by providing templates directly inside your workflows. Simply select the template under Workflows, customize it to fit your campaign, and you're ready to go! If you need any help, reach out via the chat widget!