This guide will show you how to view the analytics for your emails, including open rates, click rates, and delivery statistics. This information is crucial for understanding how your campaigns and workflows are performing.
When you’re done, you will have...
The ability to view email analytics for both campaigns and workflows.
An understanding of key email metrics like open rate, click rate, and bounce rate.
Insight into what content is resonating with your audience.
How to view your email analytics and opens for one-time emails or campaigns
To view your email analytics and opens in the email editor, follow the below steps:
Go to Marketing → Emails → Campaigns
Click on the specific email you sent
View metrics like:
Open rate
Click rate
Bounce rate
Unsubscribes
Hard Bounces
Soft Bounces
How to view your email analytics and opens directly in a workflow
To view your email analytics directly in a workflow, follow the below steps:
Go to Marketing > Emails > Campaigns.
Locate the email campaign you want to view and click the three dots next to it.
Select Statistics from the dropdown menu.
Here, you can view key metrics for your campaign, including delivered, opened, clicked, and unsubscribed rates.
You can also use the workflow builder view, click on the email, and select "statistics" to see the results while building or editing your workflows.
💡 To toggle between workflow and campaign view, you can select the option along the side bar when viewing emails, and select statistics along the top to view the analytics for each.
Frequently Asked Questions
How can I track the clicks of a re-sent email campaign?
How can I track the clicks of a re-sent email campaign?
The best way to track email campaign set to resend to unopened contacts is by using the Click Tracking feature. Click here to learn about how to enable Click Tracking, and click here to learn more about Click Performance Metrics.
What are Click Performance Metrics?
What are Click Performance Metrics?
Need Help?
Hit the support chat widget inside Ivorey - we can:
Help you view your analytics inside your account if you can't find them
Walk you through any of the steps above
Troubleshoot anything that’s not working
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