---
title: "Ad Manager"
description: "Learn all about running and tracking your ads, and access our step-by-step instructions, FAQs, and everything you need to know!"
url: https://help.ivorey.io/en/articles/13631454-ad-manager
collection: "Social Media"
updated: 2026-10-30
language: en
---

# Ad Manager

Learn all about running and tracking your ads, and access our step-by-step instructions, FAQs, and everything you need to know!

## Before You Dive In

Running ads across Facebook, Instagram, Google and LinkedIn usually means juggling separate platforms, logins and reports. Ad Manager brings your ad accounts together inside Ivorey™, so you can create campaigns, manage them, and see how they are performing from one dashboard.

What can you do with Ad Manager?

-   **Create campaigns:** Choose your goal, then set your ad content, audience, budget and schedule
    
-   **Use templates:** Start from the Template Library to save time on campaign setup
    
-   **Create Facebook forms:** Build multiple Facebook lead forms to collect enquiries from your ads
    
-   **Manage campaigns:** Make changes to your campaigns without logging in to each ad platform separately
    
-   **Track results:** Monitor impressions, clicks, conversions and spend in one place
    
-   **Improve performance:** Review insights and recommendations to see where your ads could do better
    

Which platforms and ad types are supported?

-   **Meta (Facebook and Instagram) Campaign goals:** Lead Generation, Website Traffic, Engagement, Sales Ad formats: Single Image, Video, Carousel (up to 10 cards), Lead Forms, Conversation Forms
    
-   **Google Campaign goals:** Search Campaigns Ad formats: Search Ads
    
-   **LinkedIn Campaign goals:** Lead Generation, Website Visits Ad formats: Single Image, Video, Carousel, Lead Forms
    
-   **TikTok:** Connect your TikTok ads account to run and track TikTok campaigns alongside your other platforms
    

This guide is perfect if you want to:

-   Run ads on Facebook, Instagram, Google, TikTok, or LinkedIn without leaving Ivorey™
    
-   See your ad spend and results for every platform in one dashboard
    
-   Launch new campaigns faster using ready-made templates
    

> **Warning:** You are responsible for your own advertising budget. Any ad spend for your campaigns is separate to your Ivorey™ subscription.

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## Set Up and Use Ad Manager

To get started, you will connect the ad accounts you want to use, then create your first campaign and keep an eye on how it performs. Once your accounts are connected, everything is managed from the Ad Manager dashboard.

### Step 1: Connect Your Ad Accounts

Connecting your ad accounts gives Ad Manager permission to create, manage and report on campaigns for you. We recommend starting with one account, then adding more once you are comfortable.

> **Info:** To connect Facebook and Instagram, you will need a Meta Business Portfolio (formerly Business Manager), a Meta ads account, and a Facebook Page, with the right access to each. If you do not have a Business Portfolio yet, follow Meta's guide to [create a business portfolio](https://business.facebook.com/business/help/1710077379203657).

Click here for the written steps

1.  From the main Ivorey™ menu, go to **Marketing** \> **Ad Manager**
    
2.  Under **Manage accounts**, click the button for the platform you would like to connect:
    
    1.  **\[Connect Google\]**
        
    2.  **\[Connect Facebook\]**
        
    3.  **\[Connect LinkedIn\]**
        
    4.  **\[Connect TikTok\]**
        
3.  Follow the prompts in the pop-up window to log in to your ad platform, and allow all the permissions requested so Ad Manager can create and manage your campaigns
    
4.  If you are connecting Meta, complete the following:
    
    1.  Under **Select a Meta ads account**, click the **Search ad account** dropdown > and choose your ads account  
          
        **Note:** If you do not have a Meta ads account yet, click **How to create a Meta ads account?** for help from Meta.
        
    2.  Leave the **Choose which campaigns to sync** toggle on if you would like to bring your existing campaigns into Ad Manager, then select the campaigns you would like to sync
        
    3.  Under **Which Facebook page do you want to connect?**, search for or scroll to your page > and click **\[Connect\]**
        
5.  Once you are ready and all connections have been made, click the **\[Get started\]** button
    

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### Step 2: Create a Campaign

Ad Manager guides you through building a campaign in a few short stages: adding your content, setting your budget and audience, then reviewing before it goes live. You can start from scratch or use a template from the Template Library.

Click here for the written steps

1.  From the main Ivorey™ menu, go to **Marketing** \> **Ad Manager** \> and click **\[+Create Campaign\]**
    
2.  Choose the platform you would like to advertise on: **Facebook**, **Instagram**, **Google**, **LinkedIn** or **TikTok**
    
3.  On the **Choose how you want to start creating the campaign** screen, select your preferred option > and click **\[Next\]**:
    
    1.  **Ad Manager Templates -** Start from a ready-made campaign setup
        
    2.  **Start From Scratch** - Build your campaign from a blank setup
        
4.  If you chose a template:
    
    1.  Browse the available templates, using **Categories**, **Objectives** or **Tags** to narrow your results
        
    2.  Click the 👁 **Eye** icon to preview how a template will appear in different ad placements
        
    3.  Select a template to review its details > and click **\[Continue\]**
        
5.  Select your campaign goal, add your ad content (such as images or video and ad copy), then set your audience targeting, budget and schedule. If you started from a template, review and update the copy, images, links and targeting to suit your business  
      
    **Note:** Campaigns created from a template are not linked to a Facebook page to begin with. When you edit the campaign, your default page is assigned, which you can change if needed. For Lead Generation campaigns, you will also need to select your lead form manually.
    
6.  Review your campaign details > and click **\[Publish\]**
    

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### Step 3: Track Your Results

Once your campaigns are running, the Ad Manager dashboard shows how each one is performing. Checking in regularly helps you see what is working and where your budget is best spent.

Click here for the written steps

1.  From the main Ivorey™ menu, go to **Marketing** \> **Ad Manager**
    
2.  Review your campaign results on the dashboard, including impressions, clicks, conversions and spend
    
3.  Use the insights and recommendations shown to identify campaigns that could be improved
    

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## Frequently Asked Questions

Can I connect more than one ad account?

Yes, you can connect multiple ad accounts and run ads on each one based on your goals. We recommend starting with one account while you get familiar with Ad Manager.

Can I run Google Demand Generation campaigns?

Google Demand Generation campaigns are not currently available in Ad Manager. For now, you can run Google Search campaigns.

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## Need Help?

Hit the support chat widget inside Ivorey™ - we can:

-   Walk you through any of the steps
    
-   Troubleshoot anything that’s not working
    

We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services [here](https://ivorey.io/services) 🤍