--- title: "Site Page Analytics" description: "Learn all about analytics and insights for site pages, and access our step-by-step instructions, FAQs, and everything you need to know!" url: https://help.ivorey.io/en/articles/13631408-site-page-analytics collection: "Websites & Funnels" updated: 2026-10-30 language: en --- # Site Page Analytics Learn all about analytics and insights for site pages, and access our step-by-step instructions, FAQs, and everything you need to know! ## Before You Dive In This article is one step from our [Master Help Guide: All About Websites](https://help.ivorey.io/en/articles/10241874-all-about-websites-a-master-help-guide.md). We recommend starting with the visual walkthrough video and examples inside the Master Help Guide before diving into the technical breakdown below. Each Master Help Guide acts as your project plan, teaching you the feature, laying out the steps in the right order, and linking to every resource you'll need along the way. Why use site pages analytics? - Get a clear, at a glance view of how your funnels, websites, blogs, webinars, forms, surveys and QR codes are performing, without jumping between different areas of your account - Spot trends and patterns quickly, without manually piecing together data yourself - Track visitor behaviour on your externally hosted sites and forms too, without needing separate third-party platforms Key metrics you can track - **Page views**: How many times your funnel, website or other asset was visited, including unique page views - **Page views by step:** Click any funnel, website or webinar in the Page views chart to drill down into step-level performance - **Opt-ins:** The number of conversions on your funnel or website (e.g. a form submission, appointment booking or purchase) - **Average time:** How long visitors actively spend on your pages, and how many leave within the first 30 seconds - **Sales:** Revenue generated by your funnel or website - **Opt-in conversion rate:** Your opt-ins divided by your unique page views This guide is perfect if you want to: - Understand how your funnels, websites, blogs and other site pages are performing - Track page views, opt-ins, sales and conversion rates in one place - See where your traffic is coming from, and which countries, devices and browsers your visitors use - Find out how, and where, people are scanning your QR codes - Focus on the audiences and traffic sources that matter most to your business * * * ## How to Use the Site and Funnel Analytics Dashboard Your Analytics dashboard is a central place to review how your funnels, websites, blogs, webinars, forms, surveys and QR codes are performing, without needing to open each one individually. Choose one asset type to analyse, optionally narrow it down to a specific asset, and set your date range. Your dashboard will then update with KPI cards and charts tailored to what you've selected. ### Step 1: Access Your Dashboard and Set Your Filters Start here to choose what you'd like to analyse and over what time period. Click here for the written steps 1. From the main Ivorey™ menu, go to **Reporting** \> **Site Analytics** 2. Use the **Asset Type** dropdown to select the type of asset you'd like to analyse: **Funnels**, **Websites**, **Blogs**, **Webinars**, **Forms**, **Surveys**, **QR Codes** or **External Tracking** **Note:** Only one asset type can be selected at a time, and the KPI cards and charts shown will change depending on which one you choose. 3. (Optional) Use the Asset dropdown to narrow your results down to one specific funnel, website, blog, webinar, form, survey or QR code. Leave this set to **All** to view combined results across every asset in that type **Note:** Changing your asset type will reset this filter back to All. 4. Use the date range picker in the top right corner to select a time period. This defaults to the **last 14 days**, and your dashboard will automatically compare your results to the previous matching period 5. (Optional) If you're viewing **Funnels**, **Websites** or **Webinars**, click **Advanced filter** to narrow your data even further: 1. Click **\[+ Add Filter\]** > choose a filter field (City, State or Province, Country, Page Title, Browser, Device Type, Source or Medium) > select **\[Is\]** or **\[Is not\]** > and choose one or more values 2. Click **\[+ Add Filter\]** to add another condition, or **\[+Add Nested Filter\]** to group related conditions together 3. Choose **\[AND\]** or **\[OR\]** to set how your filters work together 4. Click **\[Apply\]** to update your dashboard **Note:** Advanced filters aren't saved, so they'll clear if you refresh the page or leave Site Analytics. * * * ### Step 2: Explore Your KPI Cards, Charts and Breakdowns Once your filters are set, you can click through your KPI cards and breakdowns to explore your data in more depth. Click here for the written steps 1. From the main Ivorey™ menu, go to **Reporting** \> **Site Analytics** 2. Click on any of the **KPI cards** at the top of your dashboard (e.g. Page Views, Opt-ins, Sales) to update the charts and breakdowns below with data for that specific metric **Note:** The KPI cards change depending on your asset type, and some asset types show fewer (or no) KPI cards. 3. Click on any item within your **Page Views** chart to drill down into step-level performance for that particular funnel, website or webinar 4. Scroll down to explore your detailed breakdowns, including: 1. **Average time**: The average active time per visit and the percentage of visits that ended within 30 seconds. Hover over any column to see the average for that period (Funnels, Websites and Webinars only) 2. **Pie Chart Visualisation**: A breakdown of your page views and sales, which updates based on your filters 3. **Top Browsers and Top Client IPs**: The top 10 browsers and IP addresses visiting your site pages, helpful for spotting unusual traffic or bots 4. **Traffic by Device Type**: A pie chart showing how much of your traffic comes from mobile, desktop or tablet devices 5. **Acquisition**: See where your traffic is coming from, broken down by Traffic Channel or Source/Medium 6. **Geographic Analytics**: Select **Country**, **State** or **City** from the dropdown, then hover over the map to see detailed visitor data for that location 5. If you're viewing analytics for a **Blog**, you'll also see figures like device type so you can quickly identify which posts are performing best 6. If you're viewing **QR Codes**, you'll see a dedicated QR view instead of KPI cards: 1. Review your QR scans (total scans) and Unique QR scans, along with the chart showing scan activity over time 2. Scroll down to **Scans by device type** to see the split between **Desktop**, **Mobile**, **Tablet** and **Unknown** 3. Check **Top browsers** to see which browsers people use to scan your codes (e.g. Chrome, Safari or Edge) 4. Use the **Top visits** by dropdown to view scans by **Country**, **State** or **City** **Note:** QR code scan data is available from 28 August 2024 onwards, so you can review past performance for existing QR codes too. * * * ### Step 3: Track External Sites and Forms To track visitor behaviour on a site or form hosted outside Ivorey™ (built with native code or HTML), you'll first add a tracking script to that site. Once it's connected, you can view its page views, form views and responses alongside the rest of your analytics. Click here for the written steps 1. From the main Ivorey™ menu, go to **Tools** \> **External Tracking** \> and copy your tracking script 2. Paste the script into the head section of each page on your external website > then save and publish your changes on that platform **Note:** You can track more than one domain, as long as the script is added to each one. 3. Return to Ivorey™ and go to **Reporting** \> click **\[Site Analytics\]** \> and select **\[External Tracking\]** from the asset type dropdown **Note:** External Tracking only appears in the dropdown once your script is installed and connected. If the script is missing or blocked on your site, views and submissions won't appear. 4. Review your results, including **Total Page Views**, **Total Form Views**, **Responses**, **Completion Rate**, **Average Time on Page** and **Exit Before 30s** 1. Use the **Domains**, **Pages** and **Forms** filters to focus on a specific page or form 2. Scroll down to see device types, top browsers, top client IPs, country, state and city data, plus views, responses and completion rate for each form 5. To confirm everything is working, visit your external site to create some activity > then return to your dashboard and check your page views and form views are coming through **Note:** There can be a short delay before new activity shows in your dashboard. * * * ## Next Steps > **Success:** If you've completed the steps above, head back to the [Master Help Guide on Websites](https://help.ivorey.io/en/articles/10241874-all-about-websites-a-master-help-guide.md) to move onto the next phase. > > Each Master Help Guide acts as your project plan, teaching you the feature, laying out the steps in the right order, and linking to every resource you'll need along the way. * * * ## Frequently Asked Questions Why is there no Average Time on Page data for my external site before a certain date? Tracking for this specific metric began on 20 January 2026, so data captured before this date won't be available How is average time calculated? Idle time is capped, so a tab left open won't inflate your results. Visits under 2 seconds are also left out to filter out accidental clicks. * * * ## Need Help? Hit the support chat widget inside Ivorey™ - we can: - Walk you through any of the steps - Troubleshoot anything that’s not working We’re here and ready to help via the chat widget in the bottom right of your Ivorey™ account. Or if you are looking for done-for-you support, you can browse our current services [here](https://ivorey.io/services) 🤍