--- title: "billing and inclusions" description: "Here's everything you need to know about how billing works - including what’s included in your plan, what might cost extra, and why." url: https://help.ivorey.io/en/articles/11439205-billing-and-inclusions collection: "your ivorey subscription" updated: 2026-10-31 language: en --- # billing and inclusions Here's everything you need to know about how billing works - including what’s included in your plan, what might cost extra, and why. ## before you dive in The ivorey Plan is designed to give you everything you need to run and grow your business without limits. This article breaks down _what’s included_ in your plan, _what’s optional_, and how our flexible pricing works so you always know what you’re paying for and why. This guide is perfect if you want to: - Understand exactly what’s included in the ivorey Plan and what you can use without limits - Learn how the $10 USD monthly usage credit works and what it can be used for - See which features are optional, pay‑as‑you‑go add‑ons, and how their pricing is calculated > **Warning:** As brand new features, integrations and updates are being rolled out regularly, this list is subject to change and is non-exhaustive. Please refer to billing details presented inside the platform and our [**Terms of Service**](https://ivorey.io/terms-of-service) that govern your subscription. * * * ## the ivorey plan inclusions Your subscription includes **unlimited access** to features that most platforms charge extra for, or restrict entirely. here’s what you get in the ivorey plan - Contacts - Products - Websites - Funnels - Blogs - Workflows - Automations - Calendars - Products - Course portals - Communities - Transactions - Social scheduling - Website domains - Affiliate manager - Contracts - Documents - Invoicing - & so much more! You’re free to build what you want, scale when you want and grow your business on ivorey - without ever hitting usage caps. plus these complimentary inclusions - Website templates - Funnel templates - Email templates - Female-led in-house tech support - No platform transaction fees - No lock-in contracts - Zero hidden charges - $10 USD credit for optional add-ons or pay-as-you go items (more on that below) Most ivorey users will never use more than the inclusions _\- and that’s by design._ plus $10 USD in free usage credit - every single month There are a few optional tools inside ivorey that connect to external services - like email, SMS, phone calls, or AI. These have **real usage costs** on our end, billed to us by major telecom and delivery providers. Instead of inflating our base pricing to cover this, **we give you $10 USD in monthly credit to use however you like.** That could cover: - Up to **10,000 emails per month** (at $0.001/email) - Or a mix of email, SMS, calls, etc. depending on what you choose to use This credit is **automatically** applied each month and expires at the end of each billing cycle. why we chose this pricing model Most platforms give you 3+ plans to choose from, but they all come with limits. You’ll often find yourself hitting a cap on: - How many **products** you can sell - How many **courses** you can host - How many **funnels** or **contacts** you’re allowed ...and when you do, the “upgrade” is usually a steep price jump. We didn’t want that. At ivorey, we created **one plan** - the ivorey Plan - with more than enough power, features and inclusions than 90% of our members will ever use. You get everything upfront. No gated features. No usage caps. And then if your business grows or you want to add extra tools like: - High-volume email - SMS - Phone calls - AI bots and extras …you simply pay as you go, only if you actually use them. Every month, we also give you $10 USD in free credit to cover a lot of that usage anyway. This model means: ✅ You’re not punished for growing ✅ You’re not locked-in to higher tiers during quieter seasons ✅ You don’t pay for features you’re not using ✅ And the ivorey Plan stays affordable for everyone Simple, flexible, and built with real businesses in mind. * * * ## optional paid add-ons (only if you use them) The ivorey Plan includes everything most businesses need under one simple and affordable plan. But if you choose to add-on certain **premium features or use beyond the standard inclusions**, that operates on a simple **pay-as-you-go** system. optional paid add-ons - Sending **emails beyond your $10 USD credit limit (e.g. over 10,000 per month)** - Using **email verification** to clean your list instead of using third-party platforms - Sending **SMS messages,** making or receiving **phone calls** - Using **AI features** and bots - And more > **Warning:** You’ll never be charged for these unless you _actively_ use them. We also give you **$10 USD/month credit** so you can use towards these additional features if you want to - keeping ivorey affordable and in your control. > > Inside your account (**Settings** > **Billing**) you'll find your **Wallet**. This is where your $10 USD credit gets applied every month. You can monitor a breakdown of your usage from this section. You are responsible for maintaining a wallet balance (via auto top-up) in order to use the pay-as-you go services. * * * ### pricing breakdown for optional add-ons and pay-as-you-go services Below are the optional add-ons and pay-as-you-go fees. Please note these fees are always billed and processed in **USD**, across all accounts, regardless of your account's default currency or location. Once charged, your bank or card provider will automatically convert the amount from USD to your local currency, based on your provider’s exchange rate and any applicable fees. **Note:** If you're in AUS, please note 10% GST will be added on top of these amounts.

Service

Cost

Notes

Email Sending & Forwarding

$0.001 USD per email

Email Verification

$0.0025 USD per verification

Re-verified every 3 months to maintain list health

Premium Workflow Triggers & Actions

$0.02 USD per use

e.g. Slack, Google Sheets

Making Calls

$0.0415 USD per minute

Within US. International rates apply

Receiving Calls

Local - $0.029125 USD per minute
Toll-Free - $0.0495 USD per minute
Forwarding - $0.05 USD per minute

Within US. International rates apply

SMS Messages

$0.129 USD per segment

Within AU. Segment is defined by Twilio (the carrier) here

SMS Messages

Outbound - $0.018675 USD per segment
Inbound - $0.018675 USD per segment

Within US and Canada. Segment is defined by Twilio (the carrier) here. Note: Additional fees based on the recipient’s carrier do apply, as determined by each carrier.

MMS Messages

Outbound - $0.055 USD per segment
Inbound (Local) - $0.04125 USD per segment
Inbound (Toll-Free) - $0.05 USD per segment

Within US and Canada.

MMS Messages

Outbound & Inbound - $0.875 USD per segment (Local & Toll-Free)

Within AU.

Phone Number Subscription

Charged in USD monthly

Prices vary and are shown in-platform at the time of purchase

Call Recording

$0.00625 USD per minute

Call Recording Storage

$0.00125 USD per minute stored, per month

Call Transcription

$0.06 USD per minute

Voicemail Detection

$0.01875 USD per call

Where it is enabled for automated (workflow) calls

Voicemail Drops

$0.045 USD per minute

Number Intelligence

Number Validation - $0.013 USD per call

Spam Detection - $0.013 USD per test

Name Lookup - $0.025 USD per lookup

Domain Subscription

Charged in USD monthly

Domain subscription fees vary depending on the domain extension selected (e.g. .com, .co.uk, .com.au) and are charged at the applicable rate for that domain.

Branded App Subscription

$79 USD per month

Additional fees payable directly to Apple and Google

AI Employee Subscriptions

Growth - $55 USD per month

Unlimited - $99 USD per month

Please see inclusions listed below

AI Studio

$2.11 USD per 1 mil. tokens

For prompting AI to build and edit projects

AI Studio Cloud

Free per project: Tiny instance, 2 GB database storage, 1 GB file storage.

Larger instances per hour rates:

  • Mini - $0.015456

  • Small - $0.02369

  • Medium - $0.09453

  • Large - $0.174455

  • X-Large - $0.330855

Database storage above 2 GB: $0.000197 per GB per hour

File storage above 1 GB: $0.000047 per GB per hour

Cloud is billed separately from AI Studio usage for prompting above, and only if Cloud is switched on. Messages from Cloud to AI Studio chat (e.g. Optimize > Send to chat, Try to fix) count as AI Studio prompt usage.

Ask AI

$2.11 USD per 1 mil. tokens

Content AI - Words

$0.0945 USD per 1,000 words

Content AI - Images

$0.063 USD per image

Conversation AI

Current model pricing (per 1 mil. tokens):

  • Claude Opus 5.5 - $4.40 USD input | $22.00 USD output

  • Claude Sonnet 5.5 - $2.20 USD input | $11.00 USD output

  • Claude Haiku 5.5 - $0.11 USD input | $0.55 USD output

  • Claude Haiku 4.5 - $1.10 USD input | $5.50 USD output

  • GPT 6.1 Sol - $2.00 USD input | $10.00 USD output

  • GPT 6 Sol - $2.00 USD input | $10.00 USD output

  • GPT 6 Luna - $0.10 USD input | $0.50 USD output

  • GPT 5.6 Sol - $4.00 USD input | $20.00 USD output

  • GPT 5.6 Luna - $0.20 USD input | $1.20 USD output

  • GPT 5.5 - $5.00 USD input | $30.00 USD output

  • GPT 5.4 - $2.50 USD input | $15.00 USD output

  • GPT 5.4 Mini - $0.75 USD input | $4.50 USD output

  • GPT 5.4 Nano - $0.20 USD input | $1.25 USD output

  • GPT 5.2 - $1.75 USD input | $14.00 USD output

  • GPT 5.1 - $1.25 USD input | $10.00 USD output

  • GPT 5 - $1.25 USD input | $10.00 USD output

  • GPT 5 Mini - $0.25 USD input | $2.00 USD output

  • GPT 4.1 - $2.00 USD input | $8.00 USD output

  • GPT 4.1 Mini - $0.40 USD input | $1.60 USD output

  • Gemini 3.8 Flash - $0.75 USD input | $3.75 USD output

  • Gemini 3.7 Flash - $0.75 USD input | $3.75 USD output

  • Gemini 3.5 Flash Lite - $0.30 USD input | $2.50 USD output

Per message/conversation pricing depends on selected model and total tokens used

Conversation AI - Prompt Optimizer

100 free messages per day, then standard Conversation AI rates (as above)

Managed Agents

~$0.25 USD per 750,000 tokens

Pricing varies based on the default AI model, according to the Agent’s instructions and enabled capabilities

Reviews AI

$0.01 USD per response

Voice AI

$0.045 USD per minute + TTS/S2S + LLM + standard call rates

TTS/S2S: Text-To-Speech or Speech-to-Speech model selected (rates per minute shown in-platform)

LLM: AI model selected (rates per minute shown in-platform) + number of tokens processed

Voice AI - Prompt Optimizer

20 free minutes per day, then standard Voice AI rates (as above)

WhatsApp Subscription

$29.99 USD per month

WhatsApp Messaging

Rates per message (always charged in USD):

Marketing - $0.025 USD in the US | $0.084 USD in AUS

Utility - $0.0034 USD in the US | $0.0113 USD in AUS

Service - 1,000 free messages per number, per month - then $0.0034 USD in the US | $0.0113 USD in AUS

Free entry point conversations - free for 72 hours, then standard rates (as above)

Pricing varies based on country

WhatsApp Calling

$0.012 USD per minute, in AUS

Pricing varies based on country

Note: Not currently supported in the US or Canada

AI employee subscription inclusions **AI Employee Growth includes:** - **Conversation AI** - 1,000 responses - **Conversation AI Prompt Optimizer** \- 100 messages per day + 500 extra per month - **Managed Agents** \- 100 runs - **Voice AI** - 100 minutes (inbound, outbound, and widget combined) - **Voice AI Prompt Optimizer** - 100 minutes - **AI Studio** - usage included (5-hour rolling window) - **Ask AI** - usage included (5-hour rolling window) - **Content AI** - unlimited - **Email AI** \- included, fair use - **Reviews AI** \- unlimited - **Website & Funnel AI** - included, fair use - **Workflow AI** - included, fair use **AI Employee Unlimited includes:** - **Conversation AI** - unlimited - **Conversation AI Prompt Optimizer** \- unlimited, fair use - **Managed Agents** \- 1,000 runs - **Voice AI** - unlimited - **Voice AI Prompt Optimizer** - unlimited - **AI Studio** - 3x usage included (5-hour rolling window) - **Ask AI** \- 3x usage included (5-hour rolling window) - **Content AI** - unlimited - **Email AI** - included, fair use - **Reviews AI** - unlimited - **Website & Funnel AI** - included, fair use - **Workflow AI** - included, fair use Use [this calculator](https://ai-plan-calculator.vibepreview.com/) to see what you could do with Ask AI and AI Studio on each plan ✨ > **Info:** New features are added all the time, and notice of additional charges are always given in-platform. If you have any more questions about optional paid extras, or can't see one listed here, please contact us via the help widget. * * * ## frequently asked questions about billing can i get a refund for unused wallet credits? Wallet credits are non-refundable, even if your account has been cancelled. Wallet funds are prepaid credits for usage-based platform services such as phone, email, AI, and other communication charges. Once funds have been added to the wallet, they cannot be refunded to the original payment method. why do SMS credit charges sometimes exceed $10? SMS credits are billed in USD. If your account is billed in another currency, exchange rate fluctuations and bank conversion fees can result in charges slightly higher than $10 USD. This is not related to SMS usage, message volume, or conversions. It is solely caused by currency conversion at the time the charge is processed. In some cases, an additional credit may be applied to the account to offset the difference. why am i being charged more than expected for outbound SMS? for example, if i send 50 outbound SMS messages to AU numbers, shouldn’t the charge be 50 × the per-SMS cost? An SMS segment is a unit of measurement used to calculate SMS charges. Each segment consists of 160 characters. If the message _exceeds this limit_, it will be broken into multiple segments, increasing the cost. Example: - A message with 160 characters = 1 segment - A message with 161 characters = 2 segments The more segments your message contains, the higher the cost. You can use this [**Messaging Segment Calculator**](https://twiliodeved.github.io/message-segment-calculator/), to calculate the number of segments per SMS. how are workflows charged if a premium action, such as “ClickSend SMS”, is added? When using workflow premium actions, charges apply _each time the action is executed_, regardless of whether the message is successfully delivered or fails. Billing is based on the attempt, and not the delivery result. If there are multiple retries or failed attempts, each attempt is still charged. Please see the pricing table above for information on the cost per execution. do location-based SMS sending rules still apply when importing a Twilio number into ivorey? Yes, imported Twilio numbers follow the same SMS rules and restrictions as numbers purchased through ivorey directly. However, it’s important to note that all SMS sending rules are _determined by Twilio_, not ivorey. Twilio has different SMS capabilities depending on the country. Some countries allow only domestic SMS sending, some allow international SMS, and others may not support SMS at all. Because these rules vary by country and may change over time, there is no single universal rule that applies to all locations. For example, if Twilio restricts SMS sending for a particular country, the same restriction will apply inside ivorey, regardless of whether the number was purchased through ivorey or imported from Twilio. For example: New Zealand supports phone numbers and calls, but Twilio does not support SMS sending there, so ivorey will also follow that limitation. **How to confirm SMS capability** Since Twilio updates its rules regularly, the most reliable way to check is to: - Send a test SMS to confirm if it is supported - Review Twilio’s country-specific capabilities - Check the error message returned when sending SMS (ivorey will display Twilio’s error responses) If the number is connected to a personal Twilio account, it is recommended to contact Twilio Support directly to confirm the exact SMS capabilities for that specific number and country. how are tokens calculated for AI features? Tokens are the unit AI uses to measure how much information a request takes to process. Every time you use an AI tool in ivorey (e.g. Ask AI), both your prompt (plus any files or context) and the response generated are broken down into tokens. The more complex the task, the more tokens it uses. Usage increases with longer or more detailed prompts, multi-step tasks, image generation or visual rendering, pulling in external data (a URL or uploaded file), more messages within a session. **For example:** A member asked Ask AI to import products from an external store, match pricing, and update the account's currency - a 15-step session that cost around $1.29. A simpler task, like drafting three email templates from a brief, and providing a full outline for a funnel (landing page, form, and booking calendar), cost around $0.77. So cost comes down to how much work a session involves, not how often you use it. A simple request will always be at a very low cost, and a long, multi-part task with images or several steps will use more. how are runs calculated for managed agents? For AI Employee subscriptions, usage for Managed Agents is metered in **runs** rather than tokens. Otherwise, on pay-as-you-go, usage is based on token cost. A ‘run’ is an execution of your Agent, and how it's counted depends on how the Agent is triggered:

Trigger Type

One Run Equals

Example

Chat Message trigger

One session

3 separate chat sessions = 3 runs

Event trigger (e.g. Form submitted, Appointment Booked)

One event received and executed

A Lead Tag trigger firing 12 times = 12 runs

Schedule trigger

One scheduled execution

A daily scheduled trigger over 30 days = 30 runs

Once your included runs (100 on Growth, 1,000 on Unlimited) are used for the month, additional usage continues automatically at pay-per-use token rates. You get **30 free test runs per month** via the Test Your Agent panel, so you can try an Agent before it goes live. Chat test sessions are capped at 400,000 tokens per run - a longer session (e.g. 520,000 tokens) counts as 2 test runs. what happens if i go over the included usage on an AI employee subscription? If you reach a monthly limit, such as 1,000 responses for Conversation AI on the AI Employee Growth subscription, extra usage automatically continues at pay-per-use rates with no interruption. Alternatively, you can upgrade to the Unlimited subscription to get higher usage. However, usage for Ask AI and AI Studio is measured in rolling 5-hour windows rather than monthly totals. If you reach the usage limit within a window, access pauses temporarily and resets automatically when the 5-hour window refreshes. Since the window resets multiple times per day, this is unlikely to affect most everyday usage. how do i calculate the conversation AI cost per conversation/message? Conversation AI pricing is based on token usage, for both input and output, and varies based on your selected AI model. To estimate a final cost per conversation/message, you must calculate the input token cost and output token cost separately, then add them together. Here are the formulas: - Input tokens ÷ 1 mil. x selected model input price**\*** = total input token cost - Output tokens ÷ 1 mil. × selected model output price**\*** = total output token cost - Input cost + output cost = total cost **\*See the current model prices in the Pricing Breakdown table above** **Example using Chat GPT-5:** - 100,000 input tokens ÷ 1 mil. x $1.25 USD = $0.125 USD total input token cost - 25,000 output tokens ÷ 1 mil. × $10 USD = $0.25 USD total output token cost - $0.125 USD input cost + $0.25 USD output cost = $0.375 USD total cost what are the different types of WhatsApp messages, and how are they billed? WhatsApp bills each delivered message by type. The type depends on what the message is for and whether it's a pre-approved template or a free-form reply. - **Marketing messages** are promotional - offers, announcements, event invitations, abandoned cart reminders and re-engagement campaigns. They must be sent as approved templates and are charged per delivered message, whether or not the customer has recently messaged you. - **Utility messages** are transactional updates tied to something the customer has done or agreed to, such as order confirmations, shipping updates and appointment reminders. They're also sent as templates and are charged per message. - **Service messages** are free-form replies that resolve a customer's enquiry or issue. They can only be sent inside an open customer service window (24 hours), whether sent from the inbox, a workflow or Conversation AI. Once it closes, you can only send approved templates and each is billed under its own category (Marketing/Utility). The first 1,000 service messages per phone number each month are free. After that, each one is charged per message. If you’re using Conversation AI, those charges still apply. - **Free entry point conversations** \- when a customer messages you through a Click-to-WhatsApp ad or a Facebook Page call-to-action button, and you reply within 24 hours, a free entry point conversation opens. It lasts 72 hours, and any type of message you send in that time (marketing, utility or service) is free. After the 72 hours, standard rates apply again. For example, if a customer messages you through an ad at 10 am and you reply at 10 pm the same day, the free window starts at 10 pm and runs for 72 hours. If you don't reply within 24 hours, the free window isn't triggered and normal billing applies. how does AI studio cloud billing work? Cloud is the optional backend that lets an AI Studio app save information, manage logins and store uploaded files. You only pay for it if you switch it on, and many small projects cost nothing. Each project gets free allowances, and you’re only charged for what goes beyond them: - **Instance (the computing power running your project’s backend)** \- The Tiny instance is free, larger instances are billed per hour while Cloud is running, as shown in the table above. - **Database storage (where your project’s saved information lives)** - 2 GB is free per project. Above that, you pay for the size you have reserved, whether or not it’s full. Think of it like renting a storage unit, you pay for the unit’s size even if it’s half empty. It can only be increased, never reduced, and the smallest increase takes it to 8 GB - so only increase when you need to. - **File storage (images, PDFs and other uploads)** - 1 GB is free per project. Above that, you pay only for the space your files actually use, and deleting files lowers the charge. **What each action does to your charges:**

Action

Effect on charges

Leave Cloud running

A paid instance, and Database and File storage above the free amounts, are billed hourly. Charges build up through the day and are deducted from your wallet once daily.

Change instance size

The hour of the change is billed at both the old and new rates, then only the new rate. You can change once per clock hour. Switching back to Tiny stops paid instance charges from the next hour.

Pause Cloud

Instance charges stop for the hours it’s paused for in full. Storage above the free amounts keeps being charged. Your data is stored, but features that depend on Cloud stop working.

Remove Cloud

All Cloud charges stop, but the database, users and files are permanently deleted. Export what you need first.

Increase database storage

Permanent - only increase when you need to. Check your usage under Advanced settings > Database storage first.

Delete files

Lowers file storage charges.

Wallet can’t cover charges

Cloud keeps running for 48 hours, then pauses without deleting your data. It wakes up once your wallet is topped up, or you can use Wake up manually on the Cloud tab.

* * * ## need help? Hit the support chat widget inside ivorey - we can: - Walk you through any of the steps - Troubleshoot anything that’s not working We’re here and ready to help via the chat widget in the bottom right of your ivorey account. Or if you are looking for done-for-you support, you can browse our current services [here](https://ivorey.io/services) 🤍